About
StepOut is the first online sports ecosystem purpose-built for football, combining AI and machine learning to revolutionize player development and sports analysis. By simply uploading match videos, coaches and analysts gain access to a comprehensive suite of analytical tools — no manual tagging or clip cutting required. The platform's Total Management System (TMS) acts as a digital command centre, offering Network Analysis to uncover passing patterns and team dynamics, Spotlight for instant access to pre-tagged key moments, Vector Map for visualizing player positioning and ball movement, and Activity Map for tracking player engagement across the pitch. An Athlete App with FIFA-style gamification brings performance insights directly to players. StepOut has analyzed over 12,500 matches, 7,500 teams, and 100,000+ players, earning the trust of top-tier organizations including AFC Ajax, Real Madrid CF, Rayo Vallecano, and Football NSW. Recognized as a winner of the AFC Ajax Reimagine Football Challenge 2022 and selected for the Real Madrid Next Accelerator for Asia 2025, StepOut is built for elite performance environments. It is ideal for football clubs, professional academies, national federations, and individual analysts seeking to make data-driven decisions on tactics, recruitment, and player development.
Key Features
- Automatic AI Video Tagging: Upload match videos and let AI automatically tag and clip key events — no manual work required, saving analysts hours of effort.
- Network Analysis: Visualize passing patterns, player connections, and strategic team dynamics to uncover data-driven tactical insights.
- Vector Map & Activity Map: Track player positioning, ball movement, and pitch engagement zones to optimize tactics and on-field strategies.
- Spotlight Pre-Tagged Video Library: Instantly access key moments, standout performances, and pivotal match events through an organized, searchable video library.
- Athlete App with Gamification: Engage players directly with a FIFA-style gamified app that delivers personalized performance insights and development tracking.
Use Cases
- Professional football clubs using AI video analysis to gain tactical advantages over opponents and streamline analyst workflows.
- Youth academies tracking player development over time with automated video tagging and performance metrics.
- National football federations analyzing large volumes of match footage across multiple teams and competitions.
- Football coaches reviewing key match moments instantly through the Spotlight pre-tagged video library to inform training sessions.
- Player agents and scouts assessing individual player performance data to support recruitment and transfer decisions.
Pros
- Trusted by Elite Clubs: Used by AFC Ajax, Real Madrid CF, Rayo Vallecano, and 60+ other clubs worldwide, demonstrating proven reliability at the highest level.
- Fully Automated Analysis: Eliminates manual video tagging and clip creation, dramatically reducing workload for analysts and coaches.
- Comprehensive Toolset: Covers all aspects of football analysis — team tactics, individual player tracking, and video review — in one unified platform.
Cons
- Sport-Specific Focus: Currently built exclusively for football (soccer), limiting its use for organizations working across multiple sports.
- Enterprise-Oriented Pricing: Designed for professional clubs and academies, which may make it cost-prohibitive for amateur teams or individual coaches.
Frequently Asked Questions
What is StepOut?
StepOut is an AI and machine learning-powered football performance analysis platform that automatically analyzes match videos to provide data-driven insights for clubs, academies, coaches, and players.
Do I need to manually tag video clips?
No. StepOut's AI automatically tags and clips key events from match videos as soon as they are uploaded, eliminating the need for manual work.
Which clubs and organizations use StepOut?
StepOut is trusted by elite organizations including AFC Ajax, Real Madrid CF, Rayo Vallecano, Bengaluru FC, Football NSW, AIFF, and 60+ other clubs and federations worldwide.
Is there an app for players?
Yes. StepOut offers an Athlete App that delivers personalized performance insights to individual players with FIFA-style gamification to boost engagement.
What awards has StepOut won?
StepOut won the AFC Ajax Reimagine Football Challenge 2022 in the Learning & Performance category, and was selected for the Real Madrid Next Accelerator for Asia 2025 in the Performance category.
