About
Strelitzia is an award-winning, all-in-one business management software purpose-built for the floristry industry. Developed by a family-run florist business that couldn't find suitable software on the market, it deeply understands the workflows of retail, studio, wedding, and corporate florists. The platform offers two core modules: Shop & Studio, tailored for retail florists to manage daily logistics and deliveries, and Wedding & Events, which helps wedding florists organise workrooms and create detailed client proposals. Both modules integrate seamlessly for florists who need both. Optional add-ons extend the platform's capabilities: EPOS turns your computer into a point-of-sale till, Pay enables convenient online payments, and Go integrates Google Maps for optimised delivery routes with real-time customer notifications. Strelitzia also provides robust reporting tools — track best-selling items, monitor team performance, analyse historical sales (e.g. roses sold on Valentine's Day), and generate invoices in under five minutes. Designed to scale from independent florists to multi-shop operations, Strelitzia is currently deployed in 7 countries and has been recognised as Service Provider of the Year by the British Florist Association in 2022, 2023, and 2025. It is suitable for any florist looking to increase efficiency, customer satisfaction, and revenue without complex setup.
Key Features
- Shop & Studio Module: Streamlines day-to-day retail florist operations including order management, workroom logistics, and timely delivery coordination.
- Wedding & Events Module: Helps wedding and event florists organise their workroom and create detailed, professional proposals for clients and brides.
- Delivery Route Optimisation (Go): Integrates with Google Maps to generate optimised delivery routes and send real-time notifications to customers.
- EPOS & Online Payments: Built-in EPOS turns your computer into a till, while the Pay add-on enables secure and convenient online payments from customers.
- Business Reporting & Analytics: Quickly run reports to track best-selling products, team performance, historical sales data, and key business metrics.
Use Cases
- A retail florist uses Strelitzia's Shop & Studio module to manage daily orders, schedule deliveries, and monitor best-selling products in real time.
- A wedding florist uses the Wedding & Events module to create detailed proposals, organise the workroom ahead of event days, and track client communications.
- A florist with multiple shop locations uses the integrated platform to monitor team performance and run cross-location sales reports from a central dashboard.
- A florist adds the Go add-on to automatically plan optimised delivery routes via Google Maps and notify customers when their orders are out for delivery.
- A florist uses the EPOS add-on to process in-store sales directly from their computer, keeping all transactions in sync with order and inventory data.
Pros
- Built by florists, for florists: Created out of a real-world need by a family floristry business, ensuring the software genuinely fits florist workflows and pain points.
- Award-winning and proven: Multiple-time winner of the British Florist Association's Service Provider of the Year award, with hundreds of florists using it across 7 countries.
- Modular and scalable: Flexible module options mean solo florists and multi-shop operations alike can tailor the software to their exact needs and budget.
Cons
- Niche-specific: Designed exclusively for florists, making it unsuitable for other retail or event management businesses outside the floristry industry.
- Pricing not publicly listed: Exact pricing details are not available on the website; prospective users must request a demo or contact the team for a quote.
Frequently Asked Questions
What types of florists is Strelitzia designed for?
Strelitzia is designed for retail florists, studio florists, wedding and event florists, and corporate florists. It offers tailored modules for each type and supports businesses ranging from solo florists to multi-shop operations.
Can I use both the Shop & Studio and Wedding & Events modules together?
Yes. The Shop & Studio (S&S) and Wedding & Events (W&E) packages integrate seamlessly, so florists who operate in both retail and events can use both modules within a single platform.
What is the 'Go' add-on?
Go is an optional add-on that integrates Google Maps into Strelitzia to provide optimised delivery routes and send real-time notifications to customers when their orders are on the way.
Does Strelitzia offer a free trial or demo?
Yes, Strelitzia offers a free demonstration. You can book it directly on their website to see how the software works before committing to a paid plan.
How many countries is Strelitzia available in?
Strelitzia is currently used by florists in 7 countries. The software is built to support businesses of varying sizes and operational styles across different markets.
