About
Synthesio is an enterprise-grade AI-powered consumer intelligence platform built for brands that need to understand consumers at scale. As part of Ipsos, it processes over 200 billion data posts per year, drawing from 80 billion social signals annually, 10+ search platforms, and 2,000+ ecommerce sources for comprehensive market coverage. At the core of the platform is Signals GenAI, a cutting-edge generative AI tool that converts millions of real-time consumer signals into ready-to-use insights. It identifies rising needs, shifting attitudes, and emerging trends, helping brand and product teams move from raw data to actionable ideas faster than ever before. Synthesio's use case coverage spans four key areas: Trend & Innovation (uncovering and predicting emerging consumer trends), Market & Audiences (deep profiling of motivations and behaviors), Brand & Product (tracking consumer perceptions and purchase drivers), and Reputation & Communication (monitoring brand health, managing crises, and optimizing campaigns). The platform is designed for global CMI, social intelligence, and insights teams at large consumer brands and FMCG companies. It supports both self-service exploration and expert-guided research, making it flexible for organizations of varying analytical maturity. Synthesio is particularly well-suited for innovation teams, brand strategists, and marketing leaders who need a competitive edge through fast, reliable consumer understanding.
Key Features
- Signals GenAI: A best-in-class generative AI tool that converts millions of real-time consumer signals into ready-to-activate insights, ideas, and trend narratives.
- Social & Search Intelligence: Aggregates data from 80B+ social signals per year and 10+ search platforms to give brands unmatched coverage of consumer conversations.
- Trend & Innovation Detection: Identifies and predicts emerging consumer trends and innovation opportunities by monitoring digital culture and shifting attitudes in real time.
- Brand & Reputation Monitoring: Tracks brand health, navigates crises, optimizes communication campaigns, and measures the influence of key voices in the market.
- Ecommerce & Review Intelligence: Covers 2,000+ ecommerce sources to capture consumer ratings, reviews, and product sentiment for brand and product strategy.
Use Cases
- A global FMCG brand uses Synthesio to monitor emerging flavor trends across APAC markets, feeding social listening data directly into its product innovation pipeline.
- A CMI team at a beauty company leverages Signals GenAI to understand the role of mental wellbeing in beauty purchasing decisions, compressing months of research into days.
- A brand communications team tracks real-time reputation signals across social and news sources to manage crises and adjust messaging before issues escalate.
- A market research team profiles audience motivations and attitudes in a new product category to inform go-to-market positioning and campaign strategy.
- An insights director at a consumer goods company sizes the earliest stage of new customer expectations by analyzing product reviews and social conversations at scale.
Pros
- Massive Data Coverage: With 200B+ posts processed annually across social, search, and ecommerce, Synthesio offers one of the broadest consumer data universes available.
- GenAI-Accelerated Insights: Signals GenAI dramatically shortens time-to-insight, enabling teams to surface actionable intelligence that would otherwise take months of manual analysis.
- Enterprise-Ready & Trusted: Backed by Ipsos and used by global leaders like L'Oréal and Nestlé, it provides credibility and robust support for large-scale research programs.
Cons
- Enterprise Pricing: Synthesio is positioned as an enterprise solution with no publicly listed pricing, making it inaccessible for small businesses or individual researchers.
- Steep Learning Curve: The breadth of features and data sources can be overwhelming for new users, requiring time and training to unlock the platform's full potential.
Frequently Asked Questions
What is Synthesio used for?
Synthesio is used for consumer intelligence — helping brands analyze billions of online conversations to understand trends, audience behaviors, brand perception, and competitive dynamics.
What is Signals GenAI?
Signals GenAI is Synthesio's flagship generative AI feature that transforms millions of consumer signals into structured, ready-to-use insights and innovation ideas without manual data processing.
Who is Synthesio best suited for?
Synthesio is best suited for enterprise marketing, consumer insights, and brand strategy teams at large consumer goods, FMCG, and retail companies that need scalable social and search intelligence.
How much data does Synthesio process?
Synthesio processes over 200 billion data posts per year, including 80 billion social signals, data from 10+ search platforms, and coverage of 2,000+ ecommerce sources.
Is Synthesio part of Ipsos?
Yes, Synthesio operates as part of Ipsos, one of the world's largest market research firms, which adds deep research expertise and global reach to the platform.
