About
Tracxpoint is a pioneering retail technology company specializing in AI-powered smart shopping cart systems for grocery and supermarket retailers. Their flagship product, Daivi®, is the world's first modular Smart-Cart system featuring 8 onboard A-Eye® cameras that leverage advanced computer vision to recognize products with over 99% accuracy—no barcodes required. Shoppers can check out directly from the cart, eliminating traditional checkout queues entirely. The platform's AI machine learning algorithms continuously learn from every shopping journey, supporting over 50,000 SKUs per store. This powers deep operational analytics, real-time personalized coupons and targeted advertisements delivered directly on the cart display or through a loyalty app, and intelligent anti-theft capabilities that actively differentiate between products, hands, and clothing. Beyond the Daivi® cart, Tracxpoint's ecosystem includes T-Loc® for cart management and loss prevention tracking, CHECXiN® self-checkout kiosks, WAY® indoor positioning for shopper navigation, and comprehensive data dashboards for store operators and CPG manufacturers. The system integrates with existing payment infrastructure via a proprietary API or supports Apple Pay, PayPal, and other digital wallets. With over 7 years of development and active retail deployments—including Conad Superstore in Italy, where Conad Nord Ovest S.C. became an equity partner—Tracxpoint's solutions are proven and production-ready. They are best suited for mid-to-large grocery retailers seeking to reduce operating costs, minimize shrinkage, eliminate checkout labor, and modernize the in-store shopper experience.
Key Features
- Computer Vision Product Recognition: Eight onboard A-Eye® cameras identify products with over 99% accuracy without barcodes, distinguishing items from hands, clothing, and other objects.
- Cashierless Contactless Checkout: Shoppers check out directly from the Daivi® cart display, eliminating checkout lines and reducing labor costs for store operators.
- AI-Powered Anti-Theft: Machine learning algorithms actively monitor cart contents in real time to detect and deter both intentional and incidental product theft.
- Personalized Coupons & Advertising: The AI delivers individualized promotions, coupons, and ads directly on the cart display or via a loyalty app, tailored to each shopper's behavior.
- Data Intelligence & Analytics: Collects rich shopper and operational data across every journey, providing actionable insights to store operators and CPG manufacturers.
Use Cases
- Grocery retailers eliminating checkout queues by enabling shoppers to pay directly from their AI-powered smart cart
- Supermarkets reducing product shrinkage and theft through real-time computer vision cart monitoring
- Retailers delivering hyper-personalized coupons and targeted promotions to individual shoppers during their store visit
- Store operators and CPG manufacturers accessing rich shopper behavior data and inventory analytics to optimize operations
- Grocery chains reducing cart loss and improving fleet management using the T-Loc® tracking and indoor positioning system
Pros
- No Barcodes Required: Computer vision automatically identifies products at 99%+ accuracy, creating a truly frictionless shopping and checkout experience.
- Proven & Production-Ready: Over 7 years of development and testing with live deployments at major grocery retailers, making it a reliable enterprise solution.
- Modular & Scalable Design: Fits existing shopping carts without requiring full replacements, and supports 50,000+ SKUs per store for retailers of any size.
- Comprehensive Retail Ecosystem: Full suite of products—Daivi®, T-Loc®, CHECXiN®, WAY®—addresses cart management, checkout, indoor positioning, and analytics in one platform.
Cons
- Hardware Dependency: Requires physical smart cart hardware installation, which may involve significant upfront capital investment and logistics.
- Enterprise-Focused Pricing: The solution is designed for mid-to-large grocery chains, making it potentially cost-prohibitive for smaller independent retailers.
- Physical Retail Only: The platform is specific to brick-and-mortar grocery environments and does not extend to online or e-commerce retail operations.
Frequently Asked Questions
What is the Tracxpoint Daivi® smart cart?
Daivi® is the world's first modular AI smart shopping cart system. It features 8 onboard A-Eye® cameras, computer vision for product recognition, a touchscreen display for checkout and promotions, and flexible payment integrations—all in a system that attaches to existing shopping carts.
How accurate is Tracxpoint's product recognition?
Tracxpoint's A-Eye® computer vision system achieves over 99% product recognition accuracy. It can distinguish between a wide variety of products, packaging types, hands, clothing, and other objects—without requiring barcodes.
Does Tracxpoint require replacing existing shopping carts?
No. The Daivi® system is modular by design and engineered to mount onto virtually any existing type of shopping cart, significantly reducing the cost and complexity of deployment.
What payment methods does the Daivi® cart support?
The Daivi® cart connects with a store's existing payment infrastructure through Tracxpoint's proprietary API and also supports popular digital wallets including Apple Pay and PayPal.
Is Tracxpoint's technology experimental or a concept product?
No. Tracxpoint's products—Daivi®, CHECXiN®, T-Loc®, and WAY®—are fully functional, production-deployed solutions with over 7 years of development and active installations at grocery retailers such as Conad Superstore in Pistoia, Italy.
