About
Validately, operating under the UserTesting Human Insight Platform, empowers enterprise teams to discover the 'why' behind customer behavior through real human feedback. With access to over 6 million authenticated participants spanning 34 countries—including niche B2B specialists like doctors, developers, and financial analysts—it offers unmatched research breadth and depth. The platform supports the full research lifecycle: targeting the right audience, running comprehensive tests (usability, mobile, AI experience testing, and more), analyzing results with AI-driven insights, and amplifying findings across the organization. Its AI Insights Hub surfaces patterns and themes automatically, reducing time-to-insight without sacrificing rigor. Built for cross-functional teams, Validately integrates directly into tools like Figma, allowing designers to gather prototype feedback without leaving their workflow. Consulting, audience, and insights services are available for teams that need expert guidance. Brands like Canva, Adobe, Burberry, and Panera Bread rely on the platform to inform product, CX, design, and marketing decisions. Industries served include retail, high-tech, financial services, healthcare, media, and travel. Recognized as a Forrester Leader in Experience Research Platforms, Validately/UserTesting is the go-to solution for organizations that treat customer empathy as a competitive advantage.
Key Features
- 6M+ Global Participant Network: Access authenticated participants across 34 countries, including hard-to-reach B2B specialists like doctors, developers, and financial analysts, with the industry's lowest fraud rate.
- AI Insights Hub: Automatically surface themes, patterns, and actionable insights from research sessions using AI, dramatically reducing manual analysis time.
- Figma Plugin Integration: Gather real user feedback on prototypes directly within Figma, enabling design teams to iterate without breaking their existing workflow.
- End-to-End Research Capabilities: Run usability tests, mobile tests, AI experience tests, audience studies, and more—with tools to target, gather, analyze, and amplify insights across your organization.
- Expert-Led Services: Access consulting, audience, and managed insights services from specialists who help design studies, recruit participants, and synthesize findings at scale.
Use Cases
- Product teams validating new features or concepts with target users before development begins
- UX and design teams gathering prototype feedback directly within Figma to iterate with confidence
- Customer experience leaders measuring the impact of digital changes on real user satisfaction
- Marketing teams testing messaging, ad creative, or landing page concepts with authentic audience panels
- Enterprise organizations conducting continuous discovery research across global markets and diverse user segments
Pros
- Massive, Verified Participant Pool: With 6M+ authenticated participants and the industry's lowest fraud rate, teams can trust the quality and authenticity of feedback they receive.
- Seamless Workflow Integration: Native Figma plugin and broad tool integrations let teams embed user research into existing processes without context-switching.
- AI-Accelerated Analysis: The AI Insights Hub reduces time spent on manual tagging and synthesis, helping teams move from raw data to decisions faster.
Cons
- Enterprise Pricing: The platform is priced for enterprise use cases, making it potentially cost-prohibitive for small teams, startups, or individual researchers.
- Complexity for Simple Studies: The breadth of features and services may feel overwhelming for teams that only need occasional, lightweight user testing.
Frequently Asked Questions
What is Validately and how does it relate to UserTesting?
Validately is a user research platform that now operates under the UserTesting Human Insight Platform umbrella. It provides the same enterprise-grade research capabilities, participant network, and AI-powered analysis tools that UserTesting is known for.
How many participants can I access for my research studies?
The platform offers access to over 6 million authenticated participants across 34 countries, including hard-to-reach specialists in B2B verticals such as healthcare professionals, software developers, and financial analysts.
Does Validately integrate with design tools like Figma?
Yes. The UserTesting for Figma plugin lets designers collect feedback directly on their prototypes without leaving Figma, enabling faster iteration and more contextual insights.
What types of research can I conduct on the platform?
You can run usability tests, mobile testing, AI experience testing, audience insight studies, and more. The platform supports both moderated and unmoderated research formats.
Is Validately suitable for non-UX teams like marketing or product management?
Yes. The platform is designed for cross-functional use, with dedicated workflows for customer experience, marketing, product management, design, UX research, and digital experience teams.
