About
vAuto is an industry-leading automotive dealer inventory management software suite that empowers dealerships to make smarter, data-driven decisions across every channel. Trusted by more than 14,000 dealers, vAuto's platform combines real-time market intelligence with powerful tools for used car management, new car strategy, wholesale sourcing, merchandising, and reconditioning. At the core of vAuto is its Live Market View technology, which provides up-to-the-minute data on vehicle values, pricing trends, and competitive inventory dynamics. The flagship Provision® software helps used car dealers stock, appraise, price, and list vehicles with precision, while ProfitTime GPS takes it further by assigning data-driven value scores to each vehicle for optimal retail and sourcing decisions. For new car operations, Conquest™ delivers a real-time view of the new car market, enabling dealers to respond to demand shifts and increase new car sales — with some dealers seeing up to a 39% improvement. On the wholesale side, Stockwave connects dealers to 300+ marketplaces with live market data for smarter sourcing, resulting in up to 40% higher gross profit for users. vAuto also enhances customer-facing merchandising through Intelligent Promotion and Vehicle Intelligence 360, which create compelling vehicle detail page (VDP) experiences and scalable promotional content. The iRecon reconditioning software streamlines communication with recon partners, reduces holding costs, and accelerates time-to-market for inventory. vAuto is ideal for independent dealers, franchise dealerships, and large auto groups looking to maximize profitability and operational efficiency.
Key Features
- Live Market View: Real-time market intelligence on vehicle values, pricing trends, and competitive inventory data to inform every buying, pricing, and selling decision.
- Provision® Used Car Management: Helps dealers stock, appraise, price, and list used vehicles with precision using live market comparisons and performance metrics.
- ProfitTime GPS: Industry-first data-driven scoring system that assigns investment value to each vehicle, guiding retail pricing and sourcing decisions across all channels.
- Stockwave Wholesale Sourcing: Access to 300+ vehicle marketplaces with live pricing data and Glance evaluation tools to identify high-profit wholesale sourcing opportunities.
- iRecon Reconditioning Software: Streamlines communication with recon partners, reduces vehicle holding costs, and accelerates the time from acquisition to frontline-ready status.
Use Cases
- A used car dealership uses Provision® to appraise trade-ins against live market data, ensuring competitive pricing that moves inventory faster and maximizes gross profit.
- A franchise auto group leverages Conquest™ to monitor competitor new car inventory in real time and adjust their own stocking and pricing strategies to capture more market share.
- A dealer's wholesale buyer uses Stockwave to source vehicles from 300+ auction and marketplace channels, identifying high-value units before competitors and improving wholesale gross profit.
- A dealership's marketing team uses Intelligent Promotion and Vehicle Intelligence 360 to create compelling vehicle detail pages with dynamic incentive overlays, driving more VDP clicks and inbound leads.
- A service and reconditioning manager uses iRecon to track each vehicle's reconditioning progress, communicate with vendors in real time, and reduce the number of days a vehicle sits off the lot before being retail-ready.
Pros
- Comprehensive Inventory Ecosystem: Covers every stage of inventory lifecycle — from sourcing and appraisal to pricing, merchandising, and reconditioning — within a single integrated platform.
- Proven ROI for Dealers: Dealers using vAuto products report measurable results, including up to 39% more new car sales (Conquest) and up to 40% higher gross profit on wholesale (Stockwave).
- Real-Time Market Intelligence: Live Market View ensures dealers are always acting on current data, not stale reports, giving them a competitive edge in fast-moving markets.
- Wide Industry Adoption: With 14,000+ dealers on the platform, vAuto benefits from extensive industry validation and a large ecosystem of integrations within Cox Automotive.
Cons
- Enterprise Pricing: vAuto is a premium, paid platform designed for established dealerships — pricing is not publicly disclosed and may be cost-prohibitive for very small or independent dealers.
- Complexity of Multiple Modules: The platform consists of several separate tools (Provision, ProfitTime, Conquest, Stockwave, iRecon), which may require additional onboarding time and training for new users.
- Automotive-Specific Use Only: vAuto is purpose-built for automotive dealers and offers no utility outside of the car dealership and vehicle remarketing space.
Frequently Asked Questions
What is vAuto used for?
vAuto is a dealer inventory management platform that helps automotive dealerships manage new and used vehicle inventory using live market data, AI-driven pricing insights, wholesale sourcing tools, merchandising solutions, and reconditioning software.
How many dealerships use vAuto?
More than 14,000 dealerships across the United States use vAuto's suite of inventory management solutions.
What is ProfitTime GPS?
ProfitTime GPS is vAuto's advanced used car management solution that assigns a data-driven investment value score to each vehicle, helping dealers make better pricing and sourcing decisions across all retail channels.
What is Stockwave?
Stockwave is vAuto's wholesale sourcing software that connects dealers to vehicles from 300+ marketplaces with live market data, helping them identify profitable acquisition opportunities and avoid bad buys.
Is vAuto part of Cox Automotive?
Yes, vAuto is a Cox Automotive brand, part of a broader ecosystem that includes Autotrader, KBB, Manheim, Dealertrack, VinSolutions, and other automotive industry platforms.
