About
VELOQ is a comprehensive, modular end-to-end platform purpose-built for same-day grocery retailers looking to scale profitably. Unlike generic logistics or eCommerce solutions, VELOQ was born from real grocery operations, giving it a unique operator-first perspective embedded in every feature. The platform covers four critical pillars: Standalone Fulfilment Centre (FC) management, Side-of-Store Micro-Fulfilment Centre (MFC) automation, AI-powered last-mile routing and dispatch optimisation, and a conversion-optimised eCommerce storefront with personalised recommendations and AI-driven customer support. VELOQ's modular architecture means retailers can start with software-only integration and progressively layer in robotics—including AutoStore ambient, chilled, and frozen solutions—scaling CAPEX investment in lockstep with order volume. The platform supports up to 3,000 orders per day from month one, with a ground-break-to-go-live timeline of under 8 months. Key performance guarantees include SLA-backed uptime, best-in-class fulfilment efficiency, and customer NPS scores above 90. An API-ready interface ensures seamless integration with existing retail systems. VELOQ is ideal for grocery retailers, supermarket chains, and dark store operators seeking a proven, outcome-driven partner to launch or scale their online grocery business with measurable ROI and operational excellence from day one.
Key Features
- Modular Fulfilment Automation: Supports standalone fulfilment centres and side-of-store MFCs with AutoStore robotics for ambient, chilled, and frozen picking—scalable to match order volume growth.
- AI-Powered Last-Mile Routing: Continuous dispatch optimisation and intelligent routing deliver industry-leading delivery windows while maximising courier efficiency and customer satisfaction.
- Conversion-Optimised eCommerce Storefront: Digital storefront with intelligent basket building, personalised product recommendations, and AI-powered customer support designed to drive retention and revenue growth.
- Rapid Deployment & Go-Live: Fully automated fulfilment sites can be launched in under 8 months from ground-break to go-live, with capacity to handle 3,000 orders per day from month one.
- SLA-Backed Uptime & Operational Support: VELOQ provides guaranteed uptime commitments and deploys onsite operators to train teams, ensuring continuous operational excellence and performance accountability.
Use Cases
- A national supermarket chain launches a dedicated dark store using VELOQ's standalone fulfilment centre solution to fulfil same-day online grocery orders without disrupting existing store operations.
- A regional grocery retailer attaches a VELOQ-powered micro-fulfilment centre to an existing store location to expand online order capacity with minimal real estate investment.
- An eGrocer uses VELOQ's AI-powered last-mile routing to optimise delivery schedules across dense urban areas, achieving sub-60-minute delivery windows at scale.
- A grocery operator migrates from a manual pick-and-pack operation to VELOQ's modular automation platform, starting with software integration before phasing in robotic picking hardware as order volume grows.
- A grocery retail group uses VELOQ's conversion-optimised digital storefront with personalised recommendations and AI customer support to increase average basket size and customer retention across its online channel.
Pros
- Operator-Born Expertise: Developed by the team behind one of Europe's fastest-growing eGrocers, giving the platform real-world battle-testing across 5 markets—not just theoretical software design.
- Truly Modular & Scalable: Retailers can adopt software-only integration initially and progressively add automation hardware, allowing CAPEX to grow in line with business volumes and reducing upfront risk.
- Proven Profitability Focus: Every solution is designed with a profit-first approach, with best-in-class fulfilment efficiency metrics that turn cost centres into revenue drivers.
- End-to-End Single Partner: Covers the entire online grocery value chain—fulfilment, last mile, and storefront—eliminating the complexity of managing multiple technology vendors.
Cons
- Enterprise-Only Pricing: VELOQ is positioned as a premium enterprise solution with no self-serve or SMB tier, making it inaccessible for smaller independent grocers or early-stage operators.
- Significant Implementation Lead Time: Although rapid by industry standards, an 8-month deployment timeline still requires substantial planning, capital commitment, and operational readiness before going live.
- European Market Focus: The platform's track record and case studies are primarily rooted in European markets, which may require additional validation for grocers in other regions.
Frequently Asked Questions
VELOQ is built for established grocery retailers, supermarket chains, and dark store operators that want to launch or scale a same-day online grocery operation. It's an enterprise-grade solution suited to businesses ready to invest in automated fulfilment infrastructure.
Yes. VELOQ provides an API-ready interface that allows the platform to integrate seamlessly with existing ERP, POS, and inventory management systems, reducing disruption during deployment.
VELOQ can deploy fully automated fulfilment sites in under 8 months from ground-break to go-live—significantly faster than industry norms. The platform also enables scaling to 3,000 orders per day from the first month of operation.
Yes. VELOQ's AutoStore integration supports ambient, chilled, and frozen storage environments, making it suitable for full-range grocery assortments including fresh and frozen produce.
VELOQ deploys its own operators onsite to train your teams and provides ongoing support through an operational excellence team. The platform also includes SLA-backed uptime guarantees to ensure best-in-class service continuity.