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About
Relay.app is an AI-powered workflow automation platform that enables individuals and teams to build custom AI agents capable of working autonomously across their entire software stack. Unlike traditional automation tools that require explicit triggers, Relay.app agents operate proactively — running day and night to handle tasks before you even ask. Setting up an agent takes just three steps: give it a name, teach it a skill, and provide feedback to help it improve over time. The platform ships with a library of skill templates to help you get started quickly, and supports deep integrations with over 100 popular apps including Gmail, Google Sheets, Notion, HubSpot, Slack, Airtable, Jira, Stripe, LinkedIn, and many more. Relay.app is designed for teams at fast-moving startups and SMBs who want the productivity leverage of an AI workforce without needing to write code. Its intuitive interface means operations managers, marketers, founders, and consultants can build powerful automations in minutes. Agents handle everything from email triage and CRM enrichment to lead generation, project management, and customer support — getting smarter with every iteration of feedback. Relay.app is free to get started, making it accessible to teams of any size.
Key Features
- Custom AI Agent Builder: Create named AI agents and teach them skills tailored to your specific workflows — no coding required. Agents can be built and deployed in minutes.
- 100+ App Integrations: Connect with Gmail, Notion, HubSpot, Slack, Airtable, Jira, Stripe, LinkedIn, Google Sheets, and over a hundred more tools your team already uses.
- Proactive, Always-On Automation: Unlike trigger-based tools, Relay.app agents work proactively day and night — monitoring, acting, and completing tasks without waiting for manual input.
- Skill Templates Library: Browse a growing library of pre-built skill templates contributed by other users to quickly bootstrap agents for common use cases.
- Continuous Learning via Feedback: Agents improve over time as you provide feedback, refining their behavior and accuracy to better suit your unique business processes.
Use Cases
- Automatically triaging, labeling, and drafting responses to incoming Gmail messages based on content and sender
- Enriching CRM records in HubSpot or Pipedrive with LinkedIn data, company info, and lead scoring automatically
- Monitoring Slack channels or email for action items and creating tasks in Notion, Jira, or Asana without manual entry
- Automating customer onboarding workflows across email, CRM, and project management tools when a new deal is closed in Stripe
- Building a proactive sales development agent that researches prospects, drafts personalized outreach, and logs activity in the CRM
Pros
- Massive Integration Ecosystem: With 100+ native app integrations, Relay.app connects to virtually every tool in a modern business stack, eliminating the need for custom connectors.
- No-Code Agent Creation: A simple three-step setup flow makes it accessible to non-technical users — founders, marketers, and operations teams can build agents without engineering help.
- Agents Improve Over Time: The built-in feedback loop means agents become more accurate and effective the longer you use them, unlike static rule-based automation tools.
Cons
- Web-Only Platform: Relay.app is currently web-based only, with no native desktop or mobile app, which may limit access for users who prefer offline or on-the-go workflows.
- Advanced Use Cases Require Tuning: Highly complex or edge-case automations may require significant feedback iterations and skill refinement before agents behave reliably.
Frequently Asked Questions
What apps does Relay.app integrate with?
Relay.app integrates with over 100 apps including Gmail, Notion, HubSpot, Slack, Airtable, Jira, Stripe, LinkedIn, Google Sheets, Google Docs, Salesforce, and many more. New integrations are regularly added.
How do I create an AI agent in Relay.app?
Creating an agent takes three steps: give your agent a name, teach it its first skill (what it should do), and then provide feedback to help it improve over time. Skill templates are available to help you get started quickly.
Is Relay.app free to use?
Yes, Relay.app offers a free tier so you can get started without a credit card. Paid plans unlock higher usage limits, more agents, and advanced features for growing teams.
How is Relay.app different from tools like Zapier or Make?
Unlike traditional automation tools that only react to explicit triggers, Relay.app agents work proactively and autonomously. They also learn and improve from your feedback over time, functioning more like AI teammates than static workflows.
Can multiple team members share and use the same agents?
Yes. Relay.app is designed for teams, allowing multiple members to collaborate on agents, share skills, and benefit from shared automations across the organization.
