About
VinNOW is an all-in-one winery management software solution designed specifically for tasting rooms, vineyards, and wine producers. Originally developed by a winery to solve the real-world challenges of managing wine sales, VinNOW eliminates the need for multiple disconnected systems by bringing customer data, product data, multi-channel sales, inventory, accounting, and compliance reporting into one unified platform. The software features a full-featured Point of Sale system tailored to how tasting rooms operate, automated wine club processing with integrated credit card billing, and one-step generation of UPS, FedEx, and GLS shipping labels. Shipment tracking is built directly into the platform, and compliance management is handled through integration with ShipCompliant and VinoShipper. VinNOW supports multi-location inventory tracking, multi-point-of-sale network configurations, and can be deployed on a single standalone computer or across a networked environment — either locally or in the cloud. It also integrates with QuickBooks for accounting, as well as Vertical Response and Constant Contact for email marketing. Key capabilities include e-commerce sales, gift card management, automated reporting, a built-in CRM for tracking customer purchase histories, and the VinTracker module for advanced business monitoring. VinNOW is best suited for small to mid-sized wineries seeking to consolidate operations, reduce administrative overhead, and spend more time focused on their craft rather than paperwork.
Key Features
- Wine Club Automation: Automate wine club processing including credit card billing and one-step generation of UPS, FedEx, and GLS shipping labels with integrated shipment tracking.
- Tasting Room Point of Sale: A purpose-built POS system designed for winery workflows, supporting multi-point-of-sale networks and multi-location inventory management.
- Integrated CRM & Purchase History: Track customer data and full purchase histories across all sales channels — tasting room, web, and wine club — in one centralized system.
- Compliance & Shipping Management: Manage direct-to-consumer shipping compliance through integrations with ShipCompliant and VinoShipper, with built-in carrier label printing.
- Automated Reporting & Business Monitoring: Generate automated reports across all business dimensions and use the VinTracker module to monitor performance and pivot strategy in real time.
Use Cases
- A tasting room manager uses VinNOW's POS to process walk-in sales, track inventory in real time, and generate end-of-day sales reports automatically.
- A winery's wine club coordinator automates monthly club shipments — billing members, printing carrier labels, and tracking packages — all within one system.
- A vineyard owner monitors business performance across tasting room, web, and club sales channels using VinNOW's VinTracker and automated reporting tools.
- A compliance officer manages direct-to-consumer shipping regulations across multiple states using VinNOW's built-in ShipCompliant and VinoShipper integrations.
- A winery accountant syncs all sales and inventory data to QuickBooks via VinNOW's native integration, eliminating duplicate data entry across systems.
Pros
- Built specifically for wineries: Designed by winery operators, VinNOW addresses industry-specific needs like wine club processing, compliance, and tasting room POS out of the box.
- All-in-one platform: Replaces multiple disconnected tools by consolidating POS, CRM, inventory, accounting, e-commerce, and compliance into a single system.
- Flexible deployment: Runs on a single computer, a local network with multiple POS terminals, or in the cloud — giving wineries deployment options that fit their setup.
- Strong integration ecosystem: Native integrations with QuickBooks, ShipCompliant, VinoShipper, Constant Contact, Vertical Response, and major shipping carriers reduce manual data entry.
Cons
- Niche applicability: VinNOW is built exclusively for wineries, making it unsuitable for other food & beverage or retail businesses outside the wine industry.
- Pricing not publicly listed: Pricing details are not available on the website without contacting sales, making it harder to evaluate costs upfront.
- Windows/desktop-centric heritage: While cloud options exist, the software's roots as a desktop application may mean the cloud experience is less polished than native SaaS competitors.
Frequently Asked Questions
What types of wineries is VinNOW designed for?
VinNOW is designed for tasting rooms, vineyards, and wine producers of various sizes — from single-location boutique wineries to multi-location operations needing networked POS and centralized inventory management.
Can VinNOW run in the cloud?
Yes. VinNOW can be configured to run securely in the cloud or on a local computer or network, giving wineries flexibility in how they deploy and access the software.
Does VinNOW support wine club management?
Yes. VinNOW includes full wine club automation, including automated credit card processing, shipping label generation for UPS, FedEx, and GLS, and integrated shipment tracking.
What software does VinNOW integrate with?
VinNOW integrates with QuickBooks (accounting), ShipCompliant and VinoShipper (compliance), Vertical Response and Constant Contact (email marketing), and UPS, FedEx, and GLS (shipping carriers).
Is VinNOW suitable for multi-location wineries?
Yes. VinNOW supports multi-location inventory tracking and can be configured for networked, multi-point-of-sale environments across multiple winery locations.
