About
Wanna is an enterprise-grade AR and 3D technology platform built specifically for fashion brands and retailers. It enables immersive virtual try-on experiences across a wide range of product categories including footwear, bags, jewellery, watches, scarves, and apparel — all accessible via web with no app download required. At its core, Wanna leverages proprietary markerless AR technology and high-fidelity 3D rendering to deliver realistic "try-before-you-buy" experiences. Shoppers can interact with 3D product models, examine fine details such as gem reflections, sole textures, and watch mechanics, and pair items with their existing outfits. The platform serves multiple business functions: digital marketing teams can create shareable AR try-on links for social media (Instagram, Snapchat, TikTok) and paid 3D ads; e-commerce teams benefit from increased conversion rates (up 9%) and decreased return rates (down 4%); and creative operations teams can convert 3D assets into photo/video content for product listings, eliminating the need for costly physical samples. Wanna also supports in-store virtual try-on mirrors and stations, bridging the gap between physical retail and digital convenience. Its technology promotes sustainability by reducing physical sample production, optimizing workflows, and minimizing returns through better-informed purchase decisions. Onboarding follows a structured two-phase process covering SKU definition, quality control, UX/UI design, and content development.
Key Features
- Multi-Category Virtual Try-On: Supports AR try-on for footwear, bags, jewellery, watches, scarves, and clothing, covering the full breadth of fashion product types.
- Markerless AR Technology: Proprietary markerless tracking enables realistic, stable try-on experiences without requiring physical markers or a dedicated app.
- 3D Viewer & Web Integration: Embeds seamlessly into e-commerce websites and allows AR try-on links to be shared across social media and marketing campaigns.
- 3D-to-2D Content Generation: Converts high-fidelity 3D models into product photos and videos for e-commerce listings, saving time and reducing photography costs.
- In-Store AR Mirrors & Stations: Brings virtual try-on into physical retail environments through interactive mirrors and kiosks for a seamless omnichannel experience.
Use Cases
- A luxury sneaker brand embeds Wanna's AR footwear try-on on its product pages, letting shoppers visualize shoes on their feet and explore sole details before purchasing.
- A watch retailer uses Wanna's markerless wrist try-on to help customers assess sizing and dial details, reducing costly returns from online orders.
- A fashion house runs a TikTok and Instagram campaign featuring shareable Wanna AR bag try-on links, boosting engagement for a new handbag collection launch.
- An e-commerce team uses Wanna's 3D-to-2D rendering pipeline to produce product photography from digital models, cutting studio costs and speeding up catalog updates.
- A department store deploys Wanna virtual try-on mirrors in-store, allowing customers to experiment with scarf draping styles and jewellery pairings without physically handling items.
Pros
- Proven Business Impact: Documented 9% increase in conversion rates and 4% decrease in return rates, directly improving revenue and operational efficiency.
- Wide Product Category Coverage: One platform handles try-on across six fashion categories, making it a versatile solution for multi-line fashion brands.
- No App Required: Web-based AR experiences work directly in the browser, eliminating friction and maximizing reach for shoppers.
- Sustainability Benefits: Reduces the need for physical samples and minimizes returns, supporting brands' eco-friendly and cost-saving initiatives.
Cons
- Enterprise-Focused Pricing: Designed for established fashion brands and retailers; likely cost-prohibitive for small boutiques or independent designers.
- Onboarding Lead Time: The structured onboarding process takes 3–7 weeks, meaning brands cannot deploy try-on experiences instantly.
- 3D Asset Dependency: High-quality virtual try-on requires 3D models of products, which may require additional investment if brands don't already have them.
Frequently Asked Questions
What product categories does Wanna support for virtual try-on?
Wanna supports AR virtual try-on for footwear, bags, jewellery, watches, scarves, and clothing, covering the major product lines in the fashion industry.
Does Wanna's virtual try-on require a mobile app?
No. Wanna's try-on experiences are web-based and work directly in a browser, so shoppers don't need to download an app. Try-on links can also be shared via social media and marketing campaigns.
How long does it take to go live with Wanna?
The onboarding process typically takes 3–7 weeks in two phases: a 1–2 week statement-of-work phase (SKU list, quality guidelines, UX mockups) followed by a 2–5 week development and content phase.
Can Wanna's 3D assets be used for marketing content beyond try-on?
Yes. Wanna can convert 3D models into 2D photos and videos suitable for e-commerce product listings, social media content, and paid advertising, providing additional ROI from the same 3D assets.
Does Wanna support in-store experiences as well as online?
Yes. In addition to web-based virtual try-on, Wanna offers in-store AR mirrors and stations, enabling brands to deliver immersive physical retail experiences alongside their digital channels.
