About
Archery Business is the premier trade magazine and digital resource for archery pro shop owners, retailers, and industry professionals. Founded in 2008 and published by Cole Publishing, it delivers a comprehensive mix of trade news, product spotlights, gear reviews, and business management advice tailored specifically to the archery and bowhunting retail market. The platform keeps retailers informed about the latest product launches — from compound bows and crossbows to rangefinders and scent-control apparel — while also offering deep-dive reviews and gear roundups to help shop owners make smart stocking decisions. Its business content covers topics like LinkedIn marketing, staff management, ancillary gear sales strategies, and crossbow merchandising. Archery Business tracks major industry events such as the ATA Archery & Bowhunting Supershow and SHOT Show, providing show recaps, press releases, and vendor information. It also highlights participation trends, youth archery programs like NASP and S3DA, and profiles brands including Mathews, Bowtech, Easton, and Excalibur. Available as a print magazine, digital e-zine, and continuously updated website, Archery Business serves as an indispensable hub for anyone operating within the shooting sports retail space. An e-newsletter keeps subscribers current between issues, making it easy to stay on top of fast-moving product and trade news.
Key Features
- Industry Trade News: Up-to-date coverage of ATA show news, brand announcements, strategic partnerships, and market trends shaping the archery and bowhunting industry.
- Product Reviews & Gear Roundups: In-depth reviews of crossbows, compound bows, rangefinders, apparel, and accessories to help retailers make informed purchasing and stocking decisions.
- Pro Shop Business Advice: Practical articles on retail strategy, marketing (including LinkedIn and social media), staff management, and increasing ancillary gear sales.
- Print Magazine & Digital E-Zine: Available in both print and digital formats, with a full e-zine archive allowing readers to access past issues anytime, anywhere.
- E-Newsletter & Community: Regular email updates keep subscribers informed between issues, covering the latest press releases, product launches, and industry headlines.
Use Cases
- An archery pro shop owner reading business strategy articles to improve retail sales of ancillary gear and crossbows.
- A retailer researching the latest compound bow and crossbow product launches before placing wholesale orders.
- A new archery shop operator staying informed on ATA Trade Show news and industry events to build supplier relationships.
- A bowhunting gear brand using the media kit to advertise products to a targeted audience of archery retailers.
- A shop manager tracking crossbow hunter participation trends to optimize inventory and marketing for the upcoming season.
Pros
- Highly Niche & Relevant: Content is laser-focused on the archery retail industry, making every article directly applicable to pro shop owners and archery dealers.
- Multi-Format Access: Available as a print magazine, digital e-zine, and live website, giving readers flexible ways to consume content on their schedule.
- Strong Industry Network: Covers all major players — Mathews, Bowtech, Easton, Excalibur — along with ATA and SHOT Show, keeping readers connected to the full industry ecosystem.
Cons
- Extremely Narrow Audience: Content is only relevant to archery and bowhunting retailers; businesses outside this niche will find little applicable value.
- Subscription Required for Full Access: Some content and the print magazine require a paid subscription, limiting full access for casual or infrequent visitors.
Frequently Asked Questions
What is Archery Business?
Archery Business is a trade magazine and digital resource published by Cole Publishing since 2008, dedicated to helping archery pro shop owners and retailers run more profitable businesses through industry news, product reviews, and retail strategy content.
Who is Archery Business designed for?
It is designed for archery pro shop owners, retail dealers, bowhunting industry professionals, and anyone involved in the business side of the archery and shooting sports market.
How can I access Archery Business content?
Content is available on the Archery Business website for free, with a print magazine and digital e-zine available via subscription. You can also sign up for the e-newsletter to receive updates directly in your inbox.
What topics does Archery Business cover?
Coverage includes trade news, ATA and SHOT Show recaps, new product launches, crossbow market trends, compound bow reviews, youth archery programs (NASP, S3DA), and business management tips for pro shop retailers.
Does Archery Business cover crossbows specifically?
Yes. Crossbow market trends, reviews, and sales strategies are a major focus, including annual roundups of top new crossbows and participation data for crossbow hunters.
