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About
Chartable—operating as Megaphone by Spotify—is a full-featured enterprise podcast platform designed for professional podcasters, networks, and media companies. It streamlines the entire podcast lifecycle from publishing to monetization to audience growth. The platform allows creators to publish effortlessly to virtually every major podcast app, ensuring maximum reach across the fragmented podcast ecosystem. On the monetization side, Megaphone offers dynamic ad insertion (DAI) and real-time ad stitching, giving publishers flexible control over how and when ads are served—including across back-catalog episodes. Publishers can also tap into the Spotify Audience Network, an advertising marketplace that connects shows with advertisers of all sizes to drive incremental revenue. For audience development, the platform provides integrated analytics and promotional tools, helping podcasters understand their listeners and expand their reach. Chartable's roots in podcast analytics mean data-driven insights are central to the experience. Megaphone also offers full-service, human-led customer support—including live in-app and email support during business hours and 24/7 enterprise support for critical issues—setting it apart from self-serve alternatives. Its partnership with Spotify positions users to benefit from cutting-edge product developments as the platform evolves. Ideal for podcast networks, media brands, and enterprise-level independent creators looking to scale content, revenue, and audience in one powerful platform.
Key Features
- Easy Multi-Platform Publishing: Publish podcast episodes through a simple, intuitive interface that distributes to virtually every major podcast app simultaneously.
- Dynamic Ad Insertion & Real-Time Ad Stitching: Monetize your entire catalog—including back episodes—with flexible dynamic ad insertion and real-time ad stitching for maximum revenue.
- Spotify Audience Network Access: Tap into Spotify's advertising marketplace to capture demand from advertisers of all sizes and grow revenue incrementally.
- Audience Analytics & Growth Tools: Track listener data and use built-in promotion tools to expand reach and grow your podcast audience over time.
- Full-Service Human Support: Access live support from knowledgeable team members during business hours plus 24/7 enterprise support for critical issues.
Use Cases
- A podcast network publishing dozens of shows needs a single platform to manage distribution to all major apps while dynamically inserting ads across its full episode catalog.
- A media brand wants to supplement its direct ad sales with programmatic revenue by joining the Spotify Audience Network through Megaphone.
- An enterprise podcast team needs 24/7 technical support and SLA-backed uptime guarantees for mission-critical content releases.
- A growing independent show creator wants analytics and promotional tools to understand listener behavior and increase audience size.
- A B2B content team like LinkedIn's Podcast Network needs scalable distribution infrastructure to reach millions of listeners across multiple platforms.
Pros
- Powered by Spotify's Ecosystem: Direct integration with Spotify's infrastructure and Audience Network provides unmatched monetization and distribution opportunities.
- Back-Catalog Monetization: Dynamic ad insertion allows publishers to monetize older episodes, unlocking revenue from content that would otherwise go unmonetized.
- Enterprise-Grade Support: Real human support with 24/7 availability for enterprise clients sets it apart from most self-serve podcast hosting platforms.
Cons
- Enterprise-Focused Pricing: Megaphone/Chartable is primarily built for professional networks and enterprise clients, making it cost-prohibitive for independent or hobbyist podcasters.
- Limited Transparency for Smaller Creators: Pricing details and feature tiers are not publicly listed, requiring direct contact with sales, which can slow onboarding for smaller teams.
Frequently Asked Questions
What is Chartable and how is it related to Megaphone by Spotify?
Chartable was a podcast analytics and attribution platform that was acquired by Spotify and integrated into Megaphone, Spotify's enterprise podcast hosting and monetization platform. The chartable.com domain now redirects to Megaphone's platform.
Who is Megaphone (Chartable) best suited for?
It is designed for professional podcasters, podcast networks, and media companies that need enterprise-level publishing, advanced ad monetization, and scalable audience growth tools.
What is dynamic ad insertion and why does it matter?
Dynamic ad insertion (DAI) lets publishers place, replace, or update ads in any episode—including back-catalog content—in real time. This means you can continuously generate revenue from your entire library of episodes.
What is the Spotify Audience Network?
It is an advertising marketplace operated by Spotify that connects podcast publishers with advertisers of varying sizes. Megaphone users can opt in to monetize their shows with ads served through this network.
Does Megaphone offer support outside of business hours?
Yes. In addition to live in-app and email support from 4am–9pm ET on weekdays, enterprise clients receive 24/7 on-call support for priority 1 issues outside of normal business hours.
