About
Curate is a powerful, industry-focused event planning software built to help caterers, florists, rental companies, and venue managers run their businesses more efficiently. It replaces fragmented spreadsheets and outdated tools with an integrated suite that covers every stage of the event lifecycle — from first inquiry to final payment. At its core, Curate features a drag-and-drop Proposal Builder that lets users create stunning, professional proposals in minutes. The platform also includes a Product Catalog & Recipes module that simplifies ingredient and supply planning, automatically generating shopping lists to eliminate over-ordering and waste. An AI Assistant helps automate repetitive tasks and surface insights, while Automations & Workflows reduce manual follow-ups and keep events on track. Additional capabilities include Contracts & Digital Signatures, a secure Payments Platform, a Customer Portal for client collaboration, Event Prints & BEOs, Staff and Rental Management, Timeline Management, and Multi-Location support. A rich Template Library covers events, orders, contracts, payment schedules, and email communications. Curate is purpose-built for event industry professionals who need more than generic project management — it understands the nuances of floral recipes, catering logistics, and rental inventory. Whether you're a solo florist or a multi-location catering company, Curate helps you book more clients, reduce errors, and maximize profitability without the operational chaos.
Key Features
- Proposal Builder: Create and send beautiful, professional event proposals in minutes using customizable templates, eliminating time-consuming manual drafting.
- AI Assistant: An integrated AI assistant that helps automate tasks, surface actionable insights, and reduce the manual workload for event professionals.
- Product Catalog & Recipes: Manage floral recipes, catering menus, and supply catalogs, with automatic shopping list generation to prevent over-ordering and reduce waste.
- Contracts, Signatures & Payments: Built-in digital contract signing and a secure payments platform let clients review, sign, and pay directly within a branded customer portal.
- Automations & Workflows: Set up automated follow-ups, reminders, and task sequences to keep events running smoothly without constant manual intervention.
Use Cases
- A florist uses Curate to build itemized floral proposals in minutes and automatically generate wholesale shopping lists for each event.
- A catering company manages its entire pipeline — from lead intake and proposal creation to contract signing and client payment — within a single platform.
- An event rental business tracks inventory, staff assignments, and delivery timelines across multiple locations using Curate's rental and multi-location management tools.
- A venue coordinator uses Curate's BEO printing, timeline management, and automations to coordinate logistics and communicate seamlessly with clients and vendors.
- A solo event planner leverages Curate's template library and AI assistant to scale their business without hiring additional administrative staff.
Pros
- Industry-Specific Design: Built exclusively for caterers, florists, and event professionals, meaning features like floral recipes and BEO printing are native — not bolted on.
- End-to-End Event Management: Covers the entire event business lifecycle from lead intake and proposals to contracts, production, and final payment in a single platform.
- Time-Saving Automation: Automated proposals, shopping lists, workflows, and an AI assistant dramatically reduce administrative overhead for busy event teams.
- Multi-Location & Staff Support: Scales with growing businesses through multi-location management, staff scheduling, and rental inventory tracking.
Cons
- Niche Audience: Curate is purpose-built for the event industry, making it less suitable for general project management or businesses outside catering, floral, and events.
- No Visible Free Plan: Pricing is not publicly listed and access requires scheduling a demo, which may be a barrier for smaller businesses evaluating options.
- Learning Curve for Full Feature Set: The breadth of features — from BEOs to rental management — can be overwhelming for solo operators or very small teams getting started.
Frequently Asked Questions
Who is Curate designed for?
Curate is built specifically for event industry professionals including caterers, florists, event planners, rental companies, and venue managers who need an all-in-one platform to manage their business.
Does Curate include an AI assistant?
Yes, Curate includes an AI Assistant that helps automate tasks, streamline workflows, and reduce the manual effort involved in managing events and proposals.
Can Curate handle contracts and payments?
Yes. Curate features built-in digital contract creation and e-signature collection, as well as a secure Payments Platform so clients can pay directly through the customer portal.
Does Curate support multiple business locations?
Yes, Curate includes Multi-Location Management, making it suitable for event businesses that operate across more than one venue or office.
How does Curate help with floral and catering recipes?
Curate's Product Catalog & Recipes module lets users build and manage recipe templates, then automatically generates accurate shopping lists and wholesale orders based on event needs — reducing over-ordering and waste.
