About
DeepAR is a comprehensive augmented reality platform designed for developers, brands, and enterprises looking to integrate immersive AR experiences into their digital products. The SDK supports iOS, Android, and web, enabling consistent cross-platform AR functionality through a single integration. At its core, DeepAR offers real-time face tracking, 3D face filters, beauty and makeup effects, body tracking, and background removal/replacement. Its virtual try-on suite is particularly suited for e-commerce, allowing shoppers to try on glasses, shoes, watches, and wrist jewelry directly within a website or app — dramatically reducing return rates and boosting conversions. For marketers and advertisers, DeepAR powers interactive AR ad experiences that outperform traditional display formats in engagement. Brands like Prada, Nike, Ray-Ban, and Ralph Lauren have leveraged DeepAR for campaign-specific AR activations. The Creator Studio lets non-technical users design and publish custom AR assets, while the Developer Portal provides SDK documentation, forums, and app management tools. An asset store offers ready-made filters that can be deployed immediately or customized. DeepAR is built for scale — it has been integrated into major platforms including a collaboration with Sky Glass TV. It is best suited for product teams, e-commerce businesses, AR app developers, and digital advertisers seeking production-grade AR capabilities without building proprietary computer vision infrastructure.
Key Features
- AR Face Filters & Effects: Real-time 3D face masks, beauty/makeup overlays, and interactive effects powered by robust face-tracking algorithms.
- Virtual Product Try-On: Let customers try on glasses, shoes, watches, and wrist jewelry in AR directly within your e-commerce app or website.
- Background Removal & Replacement: AI-powered background segmentation removes or replaces backgrounds in real-time, ideal for video chat and live streaming.
- AR Advertising: Create highly engaging, interactive AR ad experiences for the web that drive significantly higher engagement than standard display ads.
- Creator Studio & Asset Store: Design custom AR assets with Creator Studio or browse a ready-made filter library to accelerate deployment.
Use Cases
- E-commerce retailers adding virtual try-on for glasses, shoes, and watches to reduce return rates and increase purchase confidence.
- Digital advertisers creating interactive AR web ad campaigns for beauty, fashion, and lifestyle brands.
- Video chat and social apps integrating real-time face filters and background replacement for enhanced user expression.
- Live video streaming platforms adding AR overlays and effects for content creators and broadcasters.
- App developers building AR effect applications with custom filters using Creator Studio and the DeepAR asset store.
Pros
- True Cross-Platform Support: A single SDK covers iOS, Android, and web, minimizing engineering effort across multiple platforms.
- Proven at Scale: Powers over 100 million monthly AR experiences, demonstrating reliability for high-traffic consumer applications.
- Rich Ready-Made Asset Library: The asset store and Creator Studio allow teams to launch AR features quickly without building everything from scratch.
- Broad Use Case Coverage: Covers e-commerce try-on, advertising, video chat, live streaming, and entertainment from a single platform.
Cons
- Opaque Pricing: Pricing details are not publicly listed; commercial usage typically requires contacting the sales team.
- Developer Integration Required: Most features require technical SDK integration, making it less accessible to non-technical users without developer resources.
- Custom Solutions Require Sales Engagement: Advanced or bespoke AR builds require direct contact with DeepAR's team, adding friction for smaller projects.
Frequently Asked Questions
What platforms does DeepAR support?
DeepAR supports iOS, Android, and web platforms, allowing developers to integrate AR experiences across all major surfaces using a single SDK.
Can I try DeepAR before committing to a paid plan?
Yes, DeepAR offers a 'Try the SDK' option that allows developers to explore and test the SDK before purchasing a commercial license.
What is Creator Studio?
Creator Studio is DeepAR's tool for designing and publishing custom AR assets such as face filters, effects, and overlays, without needing deep computer vision expertise.
How does the virtual try-on feature work?
DeepAR uses real-time face and body tracking to overlay 3D models of products (glasses, shoes, watches) onto the user's live camera feed, simulating how the item would look when worn.
Is DeepAR suitable for advertising campaigns?
Yes, DeepAR provides AR advertising solutions for the web that major brands like Prada, Nike, and Ray-Ban have used to create interactive, high-engagement ad experiences.
