About
Floral Systems is a specialized technology provider that has served the floral industry for over 25 years, helping more than 1,000 independent florists establish and grow their online and in-store presence. The platform offers three core products: professionally designed floral websites, a full-featured e-commerce storefront, and independent point-of-sale (POS) software. The website builder produces mobile, tablet, and desktop-friendly sites with built-in SEO features, integrated blogging, Google Reviews, delivery countdown timers, and HTTPS security across all pages. The e-commerce suite gives florists complete control over their product catalog, flexible delivery settings, discount codes, holiday pricing, wedding and event galleries, and real-time credit card processing—all with order notifications via email, fax, or text. The POS system is designed to integrate with online orders and streamline in-store operations, making it easier to manage the entire business from one platform. Unlike many competitors that take a percentage of revenue or charge high upfront fees, Floral Systems focuses on delivering high-quality software at affordable, transparent prices. Floral Systems is ideal for small to mid-sized independent florist shops looking for an all-in-one digital solution without needing technical expertise. The company emphasizes personalized client relationships, working closely with each florist to find the best-fit configuration for their business needs.
Key Features
- Custom Floral Website Design: Professionally designed, mobile-friendly websites tailored to the florist's brand style—modern, classic, elegant, or luxury—with built-in SEO and blogging tools.
- Full-Featured E-Commerce Store: Manage an online catalog with flexible delivery options, discount codes, holiday pricing, and real-time credit card processing, all from an easy-to-use dashboard.
- Independent Point-of-Sale (POS) Software: A dedicated POS system that integrates with online orders, enabling florists to streamline in-store operations and manage the whole business in one place.
- Wedding & Event Galleries: Showcase floral arrangements for weddings and special events through beautiful integrated galleries to attract new clients and grow event bookings.
- Order Notifications & Integrations: Receive order alerts via email, fax, or text message, with integration support for many POS systems and Google Reviews display on the storefront.
Use Cases
- An independent florist launching their first professional website with built-in SEO and e-commerce capabilities to attract local customers.
- A floral shop owner replacing a legacy POS system with an integrated solution that connects in-store sales with their online storefront.
- A florist specializing in weddings and events using the gallery features to showcase past work and convert new event bookings.
- A small floral business owner managing holiday promotions, discount codes, and seasonal pricing through an easy-to-use online catalog.
- A florist transitioning from a wire service to an independent online store to avoid revenue-sharing fees and gain full control over their brand and sales.
Pros
- Industry-Specific Expertise: Built exclusively for florists with over 25 years of experience and 1,000+ businesses served, meaning every feature is tailored to floral business workflows.
- Affordable, Transparent Pricing: Unlike competitors who take a percentage of revenue or charge high upfront fees, Floral Systems offers high-quality software at a low, predictable cost.
- All-in-One Platform: Combines website design, e-commerce, POS, and email marketing so florists don't need to juggle multiple vendors or platforms.
- Personalized Client Support: The team focuses on building real relationships with clients rather than treating them as account numbers, providing hands-on assistance to grow their business.
Cons
- Niche Focus Only: The platform is built exclusively for florists, making it unsuitable for other retail or service industries looking for a general e-commerce or website solution.
- Requires Consultation to Get Started: There is no instant self-serve signup; prospective customers must request a consultation, which may slow down onboarding for those who prefer a DIY approach.
- Limited Public Pricing Transparency: Pricing details are not publicly listed on the website, requiring potential customers to contact the team before understanding total costs.
Frequently Asked Questions
Who is Floral Systems designed for?
Floral Systems is designed exclusively for independent florists and floral businesses of all sizes who need websites, online stores, and point-of-sale software tailored to the floral industry.
Does Floral Systems take a percentage of my sales?
No. Floral Systems prides itself on not taking a percentage of your revenue, unlike some competitors. They aim to provide affordable, flat-cost solutions for florists.
Can I manage both my website and in-store orders in one place?
Yes. Floral Systems integrates its e-commerce platform with its POS software, allowing you to manage online and in-store orders from a unified system.
Is the website mobile-friendly?
Yes. All Floral Systems websites are fully responsive and optimized for mobile phones, tablets, and desktop computers.
How long has Floral Systems been in business?
Floral Systems has over 25 years of experience in the floral technology industry and has served more than 1,000 floral businesses.
