About
Fullpath is a comprehensive AI ecosystem designed specifically for automotive dealerships, combining a Customer Data Platform (CDP) with a suite of AI-driven marketing, advertising, and CRM tools. At its core, Fullpath unifies all fragmented dealership data sources — from DMS to website behavior — into a single, actionable data layer that powers every downstream workflow and channel. The platform offers Group CDP capabilities for multi-rooftop visibility, real-time data enrichment, and enterprise-grade performance tools. On the activation side, dealerships can run data-driven email and SMS campaigns, launch smart digital advertising across Search, Social, Display, PMAX, Demand Gen, and Programmatic channels, and deploy VIN-specific ad campaigns through VINs-Acceleration. Additional tools include equity-based campaigns, Amazon & OTT ad targeting, dynamic payment specials, and a personalized website engagement module. A standout offering is Fullpath's Agentic CRM (limited release), a fully orchestrated multi-agent system that automates real-time shopper intelligence, proactive task management, and lead engagement in one dealership workspace. Case studies demonstrate strong ROI — one dealer sold 67 cars in three months from AI-surfaced data, while another achieved a cost per lead under $11. Fullpath supports OEM programs for major brands including Honda, Subaru, GM, Porsche, Maserati, and more, making it a trusted enterprise-grade solution for forward-thinking dealerships.
Key Features
- Unified Customer Data Platform (CDP): Consolidates all fragmented dealership data sources into a single, actionable data layer, including multi-rooftop Group CDP support and real-time data enrichment.
- Agentic CRM: A fully orchestrated multi-agent AI system that automates real-time shopper intelligence, proactive task management, and lead engagement within a single dealership workspace.
- Smart Digital Advertising: Runs AI-optimized campaigns across Search, Social, Display, PMAX, Demand Gen, Programmatic, Amazon, and OTT channels using unified first-party dealership data.
- Audience Activation & Email/SMS Campaigns: Activates CDP audiences through highly targeted, data-driven email and SMS outreach, including equity-based and VIN-specific campaigns.
- Personalized Website Engagement: Delivers individualized website experiences and automated specials based on shopper behavior and unified customer data signals.
Use Cases
- A multi-rooftop dealer group unifying customer data across all locations to identify in-market shoppers and trigger personalized outreach at scale.
- A dealership marketing team launching VIN-specific and equity-based ad campaigns powered by first-party CDP data to maximize ad spend efficiency.
- A sales manager using Agentic CRM to automatically surface high-intent leads, assign follow-up tasks, and engage shoppers in real time without manual effort.
- An automotive OEM co-op program ensuring brand-compliant digital advertising across their dealer network using Fullpath's integrated platform.
- A dealership reducing cost per lead by replacing broad third-party targeting with AI-driven audience activation built from unified, real-time customer data.
Pros
- End-to-End AI Ecosystem: Fullpath covers the full dealership funnel — from data unification to advertising, CRM, and website personalization — in one integrated platform.
- Proven Dealer ROI: Real-world case studies show measurable results, including 67 cars sold in 3 months from AI-surfaced leads and cost-per-lead under $11.
- OEM Program Support: Officially supports programs from Honda, Acura, Subaru, GM, Porsche, Maserati, Mazda, and Jaguar Land Rover, ensuring compliance and co-op compatibility.
- Scalable for Groups & Enterprise: Offers Group CDP and enterprise tiers specifically designed for multi-rooftop dealership groups needing consolidated data visibility.
Cons
- Automotive-Only Focus: Fullpath is built exclusively for car dealerships, making it unsuitable for businesses outside the automotive retail industry.
- Custom Pricing Requires Demo: There is no transparent pricing page; potential customers must book a demo to learn costs, which can slow the evaluation process.
- Agentic CRM Still in Limited Release: The flagship Agentic CRM feature is not yet generally available, limiting access for dealers eager to adopt the most advanced AI capabilities.
Frequently Asked Questions
What is Fullpath?
Fullpath is an AI ecosystem and Customer Data Platform (CDP) built specifically for automotive dealerships. It unifies all dealership data sources and activates them through marketing, advertising, CRM, and website personalization tools.
Who is Fullpath designed for?
Fullpath is designed for franchised and independent auto dealerships, dealer groups, and OEM programs across North America. It serves marketing teams, sales staff, and dealership leadership looking to improve efficiency and customer loyalty.
What is the Agentic CRM?
Fullpath's Agentic CRM is a multi-agent AI system (currently in limited release) that automates real-time shopper intelligence, task management, and lead follow-up inside one unified dealership workspace, reducing manual work for sales staff.
How does the CDP unify dealership data?
Fullpath's CDP integrates with existing dealership systems (DMS, CRM, website, ad platforms) to pull all first-party data into a single profile for each customer, enabling more precise targeting and personalization across every channel.
How many dealerships use Fullpath?
Fullpath is trusted by over 2,000 dealerships across North America, and supports OEM programs for major brands including Honda, GM, Subaru, Porsche, Maserati, Mazda, and Jaguar Land Rover.
