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About
Keyplay is a powerful account scoring and intelligence solution built for modern B2B go-to-market teams. Unlike legacy ABM platforms that rely on opaque, blackbox algorithms, Keyplay takes a transparent 'whitebox' approach — giving revenue teams full visibility into exactly what drives each fit and intent score, with the ability to adjust models in minutes. At its core, Keyplay enables teams to build dynamic ICP models that go far beyond basic firmographics. AI agents uncover nuanced signals about each company's business situation, activities, and problems to accurately identify and rank best-fit accounts. Whitebox intent scoring aggregates signals from LinkedIn Ads engagement, website visits, and custom data sources via Clay and Zapier, letting teams control scoring weights and test different models instantly. Keyplay integrates natively with Salesforce and HubSpot as a CRM companion, ensuring account data stays in sync with existing workflows. It also connects with LinkedIn Ads and Clay for end-to-end GTM orchestration. Designed for growing B2B SaaS and AI companies — from Series A to post-IPO — with sales-led motions and 5+ account executives, Keyplay supports territory planning, account-based marketing, outbound sales enablement, inbound lead qualification, and market segmentation. With backtested models, SOC 2 compliance, and a 4.9-star rating on G2, Keyplay is the modern, cost-efficient alternative to expensive legacy ABM platforms like 6sense.
Key Features
- AI Agents for Market Segmentation: AI agents automatically discover and segment your target market based on nuanced ICP criteria, surfacing new opportunities beyond static list-building.
- Whitebox Intent Scoring: Fully transparent intent scores show exactly which signals drive each account's score, with adjustable weights and instant model testing — no more blackbox algorithms.
- Dynamic ICP Model Building: Build and backtest ICP models that score and tier accounts based on fit signals including company activities, business situation, and problems — not just firmographics.
- Native CRM Integrations: Deep two-way integrations with Salesforce and HubSpot keep account scoring and segmentation data in sync with your existing sales and marketing workflows.
- Multi-Source Signal Aggregation: Connects LinkedIn Ads engagement, website visits, and custom signals from Clay and Zapier into a unified intent score with full control over weighting.
Use Cases
- B2B marketing teams building account-based marketing programs who need accurate ICP scoring and account prioritization beyond basic firmographic filters.
- Sales operations teams designing territory plans and equipping AEs with a prioritized, scored account list based on dynamic fit and intent signals.
- Demand generation teams optimizing LinkedIn Ads spend by targeting only accounts that match the ICP, using intent data to focus budget on in-market buyers.
- Revenue operations leaders replacing expensive legacy ABM platforms like 6sense with a more transparent, cost-efficient, and flexible account intelligence solution.
- GTM teams entering new market segments or launching new products who need to quickly model a new ICP, identify best-fit accounts, and track intent in that segment.
Pros
- Full Scoring Transparency: Whitebox approach lets teams see and adjust exactly what drives fit and intent scores, building trust and enabling faster iteration.
- Significant Cost Savings: Positioned as a modern replacement for expensive legacy ABM platforms, with reported savings of up to 67% compared to tools like 6sense.
- Fast Model Iteration: Adjust and backtest ICP models in minutes rather than waiting for annual updates, keeping your targeting aligned with a changing market.
- Strong Integrations Ecosystem: Native connections to Salesforce, HubSpot, LinkedIn Ads, Clay, and Zapier cover the full modern GTM stack without heavy custom development.
Cons
- Designed for Mid-Market and Enterprise: Best suited for B2B SaaS companies with 5+ AEs and an existing CRM, making it less accessible for very early-stage or small teams.
- No Self-Serve Free Tier: Pricing is not publicly listed and requires a demo call, which adds friction for teams wanting to evaluate the platform independently.
- Vertical Specificity: Primarily optimized for B2B SaaS and AI companies; teams in other industries may find the ICP modeling features less tailored to their use cases.
Frequently Asked Questions
What is Keyplay and what does it do?
Keyplay is an account scoring and intelligence platform that helps B2B marketing and sales teams find, prioritize, and track their ideal customer profile (ICP) accounts. It uses AI agents, fit signals, and intent signals to model your ICP, score accounts, and surface new opportunities as a companion to your CRM.
What does 'whitebox intent' mean in Keyplay?
Whitebox intent means you can see exactly which signals contributed to each account's intent score — there are no hidden algorithms. You can connect multiple intent sources (LinkedIn Ads, website visits, Clay/Zapier signals), adjust the weight of each signal, and test different models instantly to see how scores change.
Who is Keyplay best suited for?
Keyplay is ideal for growing B2B SaaS and AI companies with a sales-led motion, 5 or more account executives, and either Salesforce or HubSpot as their CRM. It works best for companies from Series A to post-IPO that sell into complex, diverse markets across multiple verticals and segments.
What are the main use cases for Keyplay?
The primary use cases include territory planning, account-based marketing and advertising, outbound sales enablement, inbound lead qualification, and market segmentation. It is also commonly used when launching or revising an ABM strategy, expanding a sales-led motion, optimizing LinkedIn Ads, or entering new market segments.
What tools and platforms does Keyplay integrate with?
Keyplay integrates natively with Salesforce and HubSpot for CRM sync, LinkedIn Ads for advertising-based intent signals, and Clay and Zapier for custom signal ingestion and workflow automation.
