About
Lofty (formerly Chime) is a comprehensive, AI-driven real estate solution designed to help agents, teams, and brokers automate their business, generate more leads, and close deals faster. At its core is a Smart CRM powered by artificial intelligence that identifies and nurtures sales opportunities, paired with a Power Dialer for scaled outbound communications. Lofty offers more than 33 distinct lead generation channels, including Google PPC, Google LSA, Direct Mail, and its proprietary Lofty Bloom hyper-local zip-code-exclusive lead program. Agents can showcase listings through #1-rated, SEO-optimized IDX websites or a WordPress IDX plugin that integrates with existing sites. The platform's AI suite includes an AI Assistant for daily operations, an AI Sales Agent acting as a 24/7 virtual ISA to convert leads into appointments, and a Social Agent that automates social media marketing. Additional tools cover 360° cross-platform advertising, Social Studio for autopilot social posting, transaction management with paperless workflows, Back Office operations, and dedicated mobile apps (including the Closely App for client-facing home search). With over 70,000 real estate professionals on the platform and more than 50 live training sessions per week, Lofty is built to scale from individual agents to large brokerages.
Key Features
- AI-Powered Smart CRM: Automatically identifies, scores, and nurtures leads through the sales pipeline, reducing manual follow-up and increasing conversion rates.
- 33+ Lead Generation Channels: Covers Google PPC, Google LSA, Direct Mail, Lofty Bloom hyper-local campaigns, and more to deliver a constant pipeline of buyer and seller leads.
- IDX Websites & WordPress Plugin: SEO-optimized, MLS-integrated agent websites and a WordPress IDX plugin that deliver a best-in-class home search experience for clients.
- Agentic AI Sales & Social Agents: A virtual ISA works 24/7 to engage and convert leads into appointments, while the Social Agent automates brand content across social media platforms.
- Transaction Management & Back Office: Paperless transaction workflows, full reporting, and back-office operations tools take deals from contract to close with minimal administrative overhead.
Use Cases
- A solo real estate agent uses Lofty's AI Sales Agent to automatically follow up with new leads overnight, waking up each morning to pre-qualified appointment requests.
- A real estate team leverages the Smart CRM and Power Dialer to coordinate outbound prospecting across multiple agents while tracking each lead's pipeline stage in real time.
- A broker deploys Lofty's Back Office and Transaction Management tools to reduce paperwork, lower administrative costs, and give agents a clear view of every deal from listing to close.
- An agent launches a Lofty Bloom hyper-local campaign to dominate a specific zip code with branded content and lead capture, securing exclusivity in that market.
- A team builds an SEO-optimized IDX website through Lofty to attract organic search traffic and convert visitors into buyer and seller leads directly within the CRM.
Pros
- Truly All-in-One Platform: Combines CRM, lead generation, IDX websites, marketing automation, transaction management, and AI agents so real estate professionals avoid juggling multiple tools.
- Powerful AI Automation: Agentic AI features like the Sales Agent and Social Agent run around the clock, reducing manual work and ensuring leads never go cold.
- Extensive Training & Support: Over 50 live training sessions per week and a large community of 70,000+ users provide strong onboarding and ongoing education resources.
- Scalable for Agents, Teams & Brokers: Flexible architecture supports solo agents all the way up to large brokerages, making it easy to grow without switching platforms.
Cons
- Premium Pricing: As an enterprise-grade platform, Lofty's cost may be prohibitive for new or part-time agents who need only basic CRM functionality.
- Steep Learning Curve: The breadth of features means new users can feel overwhelmed during onboarding, requiring significant time investment to unlock full value.
- Real Estate Niche Only: The platform is purpose-built for real estate, making it unsuitable for professionals outside the residential property industry.
Frequently Asked Questions
What is Lofty CRM?
Lofty (formerly Chime) is an AI-powered, all-in-one real estate platform offering a Smart CRM, IDX websites, 33+ lead generation channels, marketing automation, transaction management, and agentic AI tools for agents, teams, and brokers.
Who is Lofty designed for?
Lofty is designed for real estate professionals at every level — individual agents who want to automate marketing and lead capture, teams looking to streamline collaboration, and brokers seeking to boost agent productivity and reduce operating costs.
Does Lofty offer AI features?
Yes. Lofty includes an AI Assistant for daily operations, an AI Sales Agent that acts as a 24/7 virtual ISA to convert leads into appointments, and a Social Agent that automates social media marketing and brand amplification.
What lead generation options does Lofty provide?
Lofty offers more than 33 lead generation methods including Google PPC, Google Local Service Ads (pay-per-lead), Direct Mail campaigns, the Lofty Bloom hyper-local zip-code-exclusive program, and 360° cross-platform advertising.
Is there a mobile app for Lofty?
Yes. Lofty provides mobile apps for agents to manage their business on the go, plus the Closely App which delivers a mobile-optimized home search experience for their clients.
