About
Omnify Range is a full-featured shooting range management software designed to help range owners and operators run every aspect of their business from a single platform. From online reservations and class scheduling to membership management and CRM, Omnify eliminates manual admin work and creates a seamless experience for both staff and customers. The platform integrates directly with the Paytrace Payment Gateway, enabling secure online payments through multiple methods. Its marketing tools help fill programs faster by reaching the right audience and driving more bookings and memberships. Automation features save operators up to 10 hours of administrative work per week by handling email communications, check-ins via QR codes, and waitlist management automatically. Omnify also provides a branded Service Store for creating a beautiful booking storefront, a Client Portal for self-service bookings, and a Mobile App so managers can run operations from anywhere. Additional features include discount and promo management, analytics and reporting, liability waiver collection, gift cards, shift management, and embeddable website widgets. Whether you run a single location or a multi-site operation, Omnify scales to meet your needs and is trusted by shooting range professionals worldwide looking to grow their business and deliver an exceptional member experience.
Key Features
- Online Reservations & Class Scheduling: Allow customers to book lanes, programs, and classes online through a branded Service Store and embeddable website widgets.
- Membership Management: Create, sell, and manage range memberships with automated renewals, member portals, and detailed CRM tracking.
- Integrated Payment Processing: Accept online payments securely via the built-in Paytrace Payment Gateway integration, supporting multiple payment methods.
- Automation & Admin Tools: Automate email communications, QR code check-ins, waitlists, and shift management to save up to 10 hours per week.
- Analytics & Reporting: Access real-time business insights and reports to monitor bookings, revenue, and customer activity across all locations.
Use Cases
- Shooting range owners looking to replace manual booking systems with automated online reservations and membership management.
- Range operators wanting to increase revenue by filling programs faster through built-in marketing and discount tools.
- Multi-location shooting range businesses that need centralized scheduling, reporting, and staff management across all sites.
- Range managers seeking to reduce administrative overhead by automating check-ins, waitlists, and customer email communications.
- Shooting ranges offering classes, events, and camps who need an all-in-one platform to manage diverse program types alongside lane bookings.
Pros
- Comprehensive All-in-One Platform: Covers reservations, memberships, payments, CRM, marketing, and more — eliminating the need for multiple disconnected tools.
- Significant Time Savings: Automation features reduce administrative work by up to 10 hours per week, freeing staff to focus on customer experience.
- Revenue Growth Tools: Built-in marketing features, discount management, and gift cards help operators fill programs and increase revenue by up to 3x.
- Mobile App for On-the-Go Management: Native mobile app lets managers handle operations, bookings, and check-ins from anywhere.
Cons
- Industry-Specific Focus: Tailored primarily for shooting ranges and similar facilities, limiting its applicability for businesses outside recreational or fitness verticals.
- Paytrace Payment Dependency: Deep integration with Paytrace may not suit operators already committed to a different payment processor.
- Pricing Not Publicly Detailed: Full pricing details require contacting sales or signing up, making cost comparisons harder upfront.
Frequently Asked Questions
What is Omnify Range?
Omnify Range is a shooting range management software that helps range operators manage reservations, memberships, payments, staff scheduling, and customer communications from a single platform.
Does Omnify support online payments?
Yes. Omnify integrates with the Paytrace Payment Gateway, allowing shooting ranges to accept secure online payments through multiple payment methods.
Can I manage multiple shooting range locations with Omnify?
Yes. Omnify includes Multi-Location Scheduling support, enabling operators to manage bookings, staff, and reporting across several locations from one account.
Is there a mobile app for managing my range?
Yes. Omnify offers a mobile app so range owners and managers can handle bookings, check-ins, and operations on the go from any device.
Does Omnify offer a free trial?
Yes. Omnify offers a free trial so shooting range operators can explore the platform before committing to a paid plan.
