About
Podium is a leading global sports data partner providing enterprise-grade real-time sports and racing data solutions for sportsbooks, affiliates, media companies, racecourses, and technology platforms. Its flagship Horse Racing API delivers live access to racecards, betting markets, results, and editorial insights from over 300 international racecourses, built for speed and trusted for accuracy across more than three decades in the industry. The Podium product suite includes Pulse (live sport and racing data feeds), Edge (expert stats and deep analysis), Flexhub (user analytics and customer retention tools), and AdVantage (an all-in-one racing solution for technology platforms). For rightsholders, Podium offers Fixed-Odds Production and a tailored Global Streaming OTT platform to maximize reach while retaining full content control. Podium serves a wide range of stakeholders: sportsbooks gain pre-race insights and live results to elevate their offerings; affiliates and media embed live data feeds and analytics into their products; racecourses and sponsors receive personalized, visually engaging content for sponsorship activities; and technology platforms can plug in a comprehensive racing infrastructure. Its Flexhub analytics suite also helps betting operators address post-event churn by retaining casual bettors acquired during major tournaments like the FIFA World Cup or the Olympics. Podium is designed for enterprises that need reliable, high-coverage sports data at scale.
Key Features
- Horse Racing API: Real-time access to racecards, betting markets, results, and editorial insights across 300+ international racecourses, built for speed and accuracy.
- Pulse Live Data Feeds: Comprehensive live sport and racing data feeds delivering up-to-the-second information for sportsbooks, affiliates, and media platforms.
- Flexhub Analytics & Retention: User analytics and customer retention tools that help betting operators reduce churn and re-engage casual bettors after major sporting events.
- Edge Expert Stats & Analysis: Deep expert statistics and analytical insights to enhance editorial content, trading decisions, and customer-facing betting experiences.
- AdVantage All-in-One Racing Solution: A complete, integrated racing data and wagering solution for technology platforms and operators looking to launch or expand racing products.
Use Cases
- Sportsbooks integrating real-time horse racing data, racecards, and live betting markets into their platforms to enhance the customer betting experience.
- Affiliates and media companies embedding live sports data feeds and expert analysis into websites, apps, and editorial content.
- Racecourses and sponsors leveraging personalized, visually engaging content to maximize audience engagement and sponsorship ROI.
- Technology platforms building comprehensive racing wagering products using AdVantage as an all-in-one infrastructure solution.
- Betting operators using Flexhub analytics to retain casual bettors acquired during major quadrennial events like the FIFA World Cup or Rugby World Cup.
Pros
- 30+ Years of Industry Trust: Podium has been a reliable data partner in the sports betting industry for over three decades, ensuring proven accuracy and deep domain expertise.
- Global Racecourse Coverage: With data from 300+ international racecourses, Podium offers some of the broadest horse racing coverage available on the market.
- Multi-Stakeholder Product Suite: Podium's modular products serve sportsbooks, affiliates, media, racecourses, sponsors, and technology platforms from a single partner relationship.
- Retention-Focused Analytics: Flexhub goes beyond raw data by helping operators convert event-driven casual bettors into long-term engaged customers.
Cons
- No Public Pricing: Podium operates on an enquiry-based enterprise model with no publicly listed pricing, making it difficult for smaller operators to assess affordability upfront.
- Niche Vertical Focus: The platform is primarily optimized for horse racing and sports betting industries, limiting its appeal outside those verticals.
- Enterprise Onboarding Complexity: As an enterprise data platform, integration and onboarding may require dedicated technical resources and longer lead times.
Frequently Asked Questions
What is the Podium Horse Racing API?
The Podium Horse Racing API provides real-time access to racecards, betting markets, race results, and editorial insights from over 300 international racecourses. It is built for high-speed delivery and is trusted by sportsbooks and technology platforms across the globe.
Who is Podium designed for?
Podium serves a wide range of clients including sportsbooks, affiliates, media organizations, racecourses, sponsors, technology platforms, and content rightsholders who need reliable sports data and betting content solutions.
What products does Podium offer?
Podium's core products include Pulse (live data feeds), Edge (expert stats and analysis), Flexhub (user analytics and retention), AdVantage (all-in-one racing solution), Fixed-Odds Production, and a Global Streaming OTT platform.
How do I get started with Podium?
You can get started by submitting an enquiry through the Podium website. Their team will work with you to identify the right products and integration approach for your business needs.
How does Flexhub help with customer retention?
Flexhub provides user analytics that help betting operators understand customer behaviour, identify at-risk users, and re-engage casual bettors acquired during major events like the FIFA World Cup or the Olympics, converting one-time bettors into long-term customers.
