About
Proov is the pioneer of at-home fertility hormone diagnostics, offering women a comprehensive solution for understanding and managing their reproductive health throughout their lifetime. Founded by Dr. Amy Beckley — a PhD scientist who personally experienced hormone-related fertility challenges and recurrent miscarriage — Proov bridges the gap between clinical-grade testing and the comfort of home. At the core of Proov's platform is advanced pattern recognition technology that detects subtle hormone shifts across a full cycle, providing deeper insights than standard ovulation tests. Proov is the first and only FDA-cleared at-home diagnostic to confirm successful ovulation via PDG (Pregnanediol Glucuronide) testing, boasting 99% accuracy across five key reproductive hormones as validated in lab studies and published peer-reviewed journals. The platform serves women across multiple life stages: those trying to conceive, managing PCOS, dealing with endometriosis or unexplained infertility, and women navigating perimenopause and menopause symptoms. Users receive personalized test recommendations through an interactive quiz, tracked hormone results, and access to a team of fertility experts for guided support. By identifying ovulation or hormonal issues early, Proov can redirect patients from costly IVF cycles toward affordable ovulation induction therapy (often under $300/cycle), potentially saving tens of thousands of dollars. With over 5,000 recorded conceptions attributed to its platform, Proov is a trusted and clinically validated name in women's reproductive health.
Key Features
- FDA-Cleared Hormone Testing: The only FDA-cleared at-home diagnostic test to confirm successful ovulation, with 99% accuracy across 5 key reproductive hormones, clinically validated and peer-reviewed.
- Advanced Pattern Recognition: AI-powered technology analyzes subtle hormone shifts across a full cycle to identify imbalances linked to fertility issues, perimenopause, and menopause symptoms.
- Full-Cycle PDG Analysis: Proov pioneered the at-home PDG test, providing comprehensive cycle-wide progesterone confirmation rather than simple point-in-time LH surge detection.
- Personalized Recommendations & Tracking: An interactive quiz and result-tracking dashboard deliver customized test and supplement suggestions based on individual symptoms and health goals.
- Expert Fertility Support: Access to a team of fertility specialists and a knowledgeable customer experience team to help interpret results and guide next steps toward treatment.
Use Cases
- Tracking ovulation and progesterone levels to optimize conception timing and confirm successful ovulation each cycle
- Identifying hormonal imbalances such as low progesterone or luteal phase defects that may be causing recurrent miscarriage or failure to conceive
- Monitoring full-cycle hormone patterns for women diagnosed with PCOS, endometriosis, or unexplained infertility
- Detecting and managing perimenopause hormone fluctuations to address symptoms like irregular cycles, hot flashes, and mood changes
- Reducing fertility treatment costs by pinpointing ovulation issues early and enabling targeted, lower-cost interventions before pursuing IVF
Pros
- Clinically Validated Accuracy: 99% accurate in lab studies, FDA-cleared, and published in multiple peer-reviewed journals — providing clinical-grade reliability without a clinic visit.
- Comprehensive Lifecycle Coverage: Addresses women's health from fertility through perimenopause and menopause, serving as a long-term reproductive health companion.
- Significant Cost-Saving Potential: Early identification of ovulation issues can redirect treatment toward affordable ovulation induction therapy instead of IVF, potentially saving tens of thousands of dollars.
- Home Convenience with Medical Quality: Delivers diagnostic-grade hormone insights without clinic visits, reducing time, stress, and barriers during sensitive reproductive health journeys.
Cons
- Ongoing Physical Test Kit Costs: Continuous hormone monitoring requires purchasing physical test kits, creating recurring expenses for long-term users.
- Focused Exclusively on Female Hormones: The platform does not offer male fertility testing, limiting its utility for couples seeking a complete joint fertility assessment.
- Diagnostic Aid, Not a Medical Replacement: While highly accurate, Proov is a diagnostic support tool and does not substitute for professional medical consultation for complex or serious conditions.
Frequently Asked Questions
How accurate is Proov's hormone testing?
Proov is 99% accurate at detecting all 5 hormones it tests for, as demonstrated in lab studies. It is FDA-cleared and clinically validated, with findings published in multiple peer-reviewed scientific journals.
What makes Proov different from standard ovulation tests?
Proov is the original creator of the PDG test for full-cycle analysis and the only FDA-cleared at-home test to confirm successful ovulation after it occurs. Most standard tests only detect the LH surge before ovulation, whereas Proov confirms whether ovulation actually happened and was sustained — a critical distinction for fertility.
Can Proov help with perimenopause symptoms?
Yes. Proov expanded its platform specifically to help women in perimenopause identify the hormone imbalances causing debilitating symptoms. It provides accurate testing and personalized support to help women regain control and feel more like themselves again.
How do I know which Proov test is right for me?
Proov offers a free quiz that takes just a few minutes and delivers customized product recommendations immediately. Alternatively, their customer experience team can provide personalized guidance based on your specific health goals and concerns.
Can using Proov save money on fertility treatments?
Yes. By detecting ovulation issues early, Proov can help patients pursue affordable ovulation induction therapy (often under $300 per cycle) rather than IVF, which can cost tens of thousands of dollars. Early diagnosis through Proov has helped over 50,000 couples shorten their path to successful treatment.
