About
WANNA is a B2B platform delivering enterprise-grade AR virtual try-on and 3D solutions purpose-built for the fashion industry. It empowers brands across the entire fashion value chain—from marketing and e-commerce to in-store experiences and creative operations—with photorealistic 3D and augmented reality technology. The platform supports six major product verticals: footwear (sneakers, boots, sandals), handbags, jewellery (with lifelike gem and diamond rendering), watches (featuring markerless AR and animated clock hands), scarves, and apparel. Shoppers can virtually try on products in real time using just a smartphone camera or browser, experiencing sizing, fit, and design details as if in-store. For marketing teams, WANNA enables immersive 3D advertising campaigns shareable across social platforms including Instagram, Snapchat, Facebook, and TikTok, and supports 3D-to-2D content generation for product listings. For e-commerce, integration is seamless via the web, with try-on links embeddable in campaigns. For retail, in-store AR mirrors and stations are available. WANNA also contributes to sustainability goals by reducing the need for physical product samples and minimizing returns through better-informed purchasing decisions. Clients report up to a 9% increase in conversion rates and a 4% decrease in return rates. The onboarding process is structured in defined phases covering UX/UI mockup, content development, and quality assurance, typically completed within 3–7 weeks.
Key Features
- Multi-Category AR Virtual Try-On: Supports AR try-on experiences across six fashion verticals: footwear, bags, jewellery, watches, scarves, and apparel—all rendered with photorealistic accuracy.
- 3D Viewer & Product Explorer: Interactive 3D viewer lets shoppers rotate, zoom, and inspect product details such as textures, gem reflections, and embellishments for a near in-store experience.
- Seamless Web & Social Integration: Try-on experiences are easily embedded in websites or shared as links across marketing campaigns and social media platforms including Instagram, Snapchat, TikTok, and Facebook.
- 3D-to-2D Content Generation: Convert 3D product models into high-quality 2D images or video for e-commerce listings and marketing content, reducing reliance on physical photo shoots.
- In-Store AR Stations & Mirrors: Deploy AR try-on experiences in physical retail environments via interactive mirrors and stations, bridging digital and in-person shopping.
Use Cases
- A sneaker brand embeds AR try-on on its e-commerce product pages, letting shoppers visualize how shoes look on their feet before purchasing.
- A luxury watch retailer integrates WANNA's markerless AR try-on into its product detail pages and social media campaigns to drive engagement during a new collection launch.
- A jewellery brand uses WANNA's 3D viewer to showcase the light reflections and intricate detailing of diamond rings, replicating an in-store experience for online shoppers.
- A fashion retailer generates 3D-to-2D product imagery from existing 3D models, reducing photography costs and speeding up e-commerce content production.
- A department store deploys WANNA AR mirrors in-store to allow customers to virtually try on scarves and accessories without physically handling the items.
Pros
- Broad Fashion Category Coverage: Unlike single-category AR tools, WANNA supports footwear, bags, jewellery, watches, scarves, and clothing in a single platform.
- Proven Conversion & Return Impact: Clients report a 9% increase in conversion rates and a 4% decrease in return rates, delivering measurable ROI.
- Flexible Deployment: Works across web, social media, paid ads, and in-store kiosks, making it suitable for omnichannel fashion retail strategies.
- Sustainability Benefits: Reduces the need for physical product samples and minimizes returns, supporting eco-friendly and cost-efficient production practices.
Cons
- Enterprise Pricing: WANNA is positioned as an enterprise solution, making it potentially cost-prohibitive for small or independent fashion brands.
- Requires 3D Model Assets: Brands must supply or commission high-quality 3D models of their products before try-on experiences can be deployed, adding upfront time and cost.
- Fashion-Industry Specific: The platform is purpose-built for fashion retail and does not extend to other product verticals or industries.
Frequently Asked Questions
What product categories does WANNA support for virtual try-on?
WANNA supports AR virtual try-on for six fashion categories: footwear (sneakers, boots, sandals), handbags, jewellery, watches, scarves, and clothing/apparel.
How long does it take to launch a virtual try-on experience with WANNA?
The typical onboarding process takes 3–7 weeks and includes a Statement of Work phase (1–2 weeks) for defining success metrics and SKU lists, followed by a development phase (2–5 weeks) for content creation and quality assurance.
Does WANNA require a dedicated mobile app?
No. WANNA's virtual try-on is web-based and can be accessed directly through a browser, making it easy to share via links in marketing campaigns and social media without requiring a separate app download.
Can WANNA be used for in-store retail as well as online?
Yes. WANNA supports both e-commerce integration and in-store AR experiences through interactive mirrors and try-on stations, enabling a unified omnichannel shopping experience.
What business results can brands expect from using WANNA?
Brands using WANNA have reported an average 9% increase in conversion rates and a 4% decrease in product return rates, thanks to improved customer confidence in purchasing decisions.
