About
WithWine is an end-to-end winery DTC software suite designed to help wineries sell more wine, retain more customers, and manage their entire direct-to-consumer operation from a single platform. Its modern, mobile-friendly POS system is built specifically for tasting rooms, automatically applying club member prices, capturing rich customer data, and processing payments seamlessly. The wine club management module supports winemaker selections, editable selections, and fully automated choose-your-own-adventure subscriptions — scalable from a handful of members to thousands. Wineries can build beautiful, fully customisable websites using a WordPress plugin with a rich widget library or via open APIs for fully bespoke experiences. The CRM tool enables targeted reengagement campaigns using transactional and behavioural data, while the built-in email tool lets wineries send quick messages or fully designed campaigns at no extra cost. A two-way customer chat feature reduces phone calls and email complaints. Real-time dashboards and one-click management reports provide granular visibility into every dollar, SKU, channel, and staff member. WithWine also integrates with major accounting packages, winemaking software (Vinsight, Vintrace), shipping providers, and compliance platforms. Pricing is transparent: non-transactional features are free, with small percentage fees applied only to POS, wine club, and website transactions — plus volume discounts for wineries with DTC revenue over $1M per year.
Key Features
- Tasting Room POS: A modern, mobile-integrated point-of-sale system built for wineries that auto-applies club member pricing, captures customer data for the CRM, and processes payments quickly and seamlessly.
- Wine Club Management: Supports winemaker selections, editable selections, and fully automated choose-your-own-adventure subscriptions — scalable for any winery size with minimal manual effort.
- Customisable Winery Websites: Build branded ecommerce sites via a comprehensive WordPress widget library or go fully bespoke using WithWine's open APIs, enabling customer and club member self-service.
- CRM & Email Marketing: Leverage rich transactional data to segment customers, run targeted reengagement campaigns, and send templated or quick email blasts at no additional cost.
- Reporting & Accounting: Real-time visual dashboards, one-click management reports, and automatic reconciliation exports that integrate with major accounting platforms and winemaking software.
Use Cases
- Running a winery tasting room with a modern POS that automatically applies wine club member pricing and collects customer data for follow-up marketing.
- Launching or scaling a wine club subscription program with automated order fulfilment, member communications, and flexible subscription options.
- Building a branded winery ecommerce website where customers and club members can self-serve, browse, and purchase wines online.
- Reengaging lapsed customers with targeted email campaigns powered by CRM data from past purchases and tasting room visits.
- Streamlining winery back-office operations by syncing sales, inventory, and accounting data across POS, wine club, and website channels in one platform.
Pros
- Revenue-share pricing model: Non-transactional features like email, CRM, and reporting are free — you only pay a percentage when you make a sale, making it low-risk for wineries of all sizes.
- Purpose-built for wineries: Every feature — from club subscriptions to tasting room POS — is designed specifically for winery DTC workflows, removing the need to adapt generic software.
- Deep integrations: Out-of-the-box connections to winemaking software (Vinsight, Vintrace), accounting packages, shipping providers, and compliance platforms eliminate manual data transfers.
- Built-in two-way customer chat: Reduces phone calls and missed emails by enabling direct chat between staff and customers, improving satisfaction and operational efficiency.
Cons
- Transaction-based fees add up at scale: While the pricing model is transparent, 1–3% transaction fees on POS, clubs, and websites could become significant for high-volume wineries, though volume discounts apply over $1M DTC.
- Winery-specific niche: WithWine is purpose-built for wineries, so it is not suitable for other beverage or retail businesses looking for a general-purpose ecommerce or POS solution.
- WordPress dependency for website builder: The website widget library is WordPress-based, which may not suit wineries that prefer or already use a different CMS, though API access provides an alternative.
Frequently Asked Questions
How does WithWine's pricing work?
Non-transactional features (CRM, email, reporting, chat) are free for all users. WithWine charges a percentage on transactions only: 1% on POS sales, 2% on wine club orders, and 3% on website sales, plus Stripe payment processing fees. Wineries with over $1M in annual DTC revenue qualify for volume discounts.
Can WithWine handle large wine clubs?
Yes. WithWine's wine club module is designed to scale from small clubs to thousands of members. It supports winemaker-curated selections, editable selections, and fully automated choose-your-own-adventure subscription models.
Does WithWine integrate with existing winemaking or accounting software?
Yes. WithWine integrates with Vinsight and Vintrace for winemaking operations, and supports exports to all major accounting packages. It also connects with shipping and logistics providers and compliance platforms out of the box.
Can I build a fully custom website with WithWine?
Yes. You can use the WordPress plugin with its extensive widget library for a fast, affordable setup, or use WithWine's open APIs to build a completely bespoke website with full control over design and functionality.
Is WithWine suitable for small wineries just starting out?
Yes. Because non-transactional features are free and fees are only charged as a percentage of sales, small wineries can get started with no upfront monthly costs and only pay as their DTC revenue grows.
