About
Blue Horse Entries is a purpose-built event entry and management platform designed specifically for the equestrian community. Founded in 2014, it removes the paperwork burden from riders, parents, and event organizers so they can focus on what matters most — time in the barn and the saddle. For riders, the platform offers a searchable event directory with personalized recommendations, closing-date alerts, missing-document notifications, and automatically calculated entry fees so there are no surprises at checkout. For parents, Blue Horse Entries provides a seamless family experience: parents can access their child's entries within their own account and collaborate with teen riders who create entries independently before sending a payment request to a parent or guardian. For organizers, the platform acts as a powerful sidekick. An intuitive event builder supports multiple disciplines and event types, allowing events to be created in minutes. Organizers can update listings, communicate with riders via an online roster, manage refunds, and delegate administrative access to staff or volunteers. Complimentary marketing exposure within the platform helps events reach a wider audience. Blue Horse Entries is ideal for individual riders looking for their next competition, families new to the show-entry process, and equestrian organizations of all sizes that want to modernize their event management workflow without technical complexity.
Key Features
- Event Discovery & Alerts: Riders can browse upcoming clinics and competitions using search filters and personalized suggestions, with automatic alerts for closing dates, missing documents, and event updates.
- Automated Entry Fee Calculation: Entry fees are calculated automatically based on event rules, ensuring riders and organizers always pay and receive the correct amounts — no manual math required.
- Parent-Rider Collaboration: Teen riders can create and prepare their own entries and send a notification to a parent or guardian to complete payment, enabling family-friendly account management without sharing logins.
- Intuitive Event Builder for Organizers: Organizers can create, publish, and update events in minutes using a discipline-specific event builder, with tools for roster management, rider communication, and refund processing.
- Administrative Access Delegation: Event organizers can share administrative access with staff, volunteers, or co-organizers, distributing workload without compromising account security.
Use Cases
- A competitive rider uses Blue Horse Entries to discover upcoming horse trials and combined tests, set entry deadline reminders, and submit entries with automatically calculated fees.
- A parent new to the equestrian world uses the platform to manage their child's show entries, collaborate on checkout, and access support resources without needing prior experience.
- An equestrian club organizer builds and publishes a multi-discipline schooling show in minutes, delegates check-in management to volunteers, and processes refunds through the platform.
- A barn manager oversees multiple young riders' entries by maintaining shared administrative access to event rosters and coordinating logistics from a single dashboard.
- A regional equestrian organization uses Blue Horse Entries to market their annual YEH qualifier, reaching riders already browsing the platform's event directory.
Pros
- All-in-One Platform for All Stakeholders: Serves riders, parents, and organizers from a single platform, eliminating the need to juggle multiple tools or paper-based processes.
- Eliminates Entry Fee Errors: Automatic fee calculation removes a common pain point for both entrants and organizers, reducing disputes and administrative follow-up.
- Family-Friendly Design: The parent-rider collaboration feature makes it accessible even to families new to equestrian events, with robust support resources and customer service.
- Complimentary Event Marketing: Organizers benefit from built-in marketing exposure on the platform at no extra cost, helping events reach a broader equestrian audience.
Cons
- Niche, Single-Industry Focus: The platform is purpose-built for equestrian events only, making it unsuitable for any other sport or event type.
- Limited Publicly Available Pricing Details: Pricing tiers and organizer costs are not clearly published on the public website, requiring sign-up to understand the full cost structure.
- No Dedicated Mobile App Mentioned: There is no clearly advertised native iOS or Android app, which may limit convenience for riders managing entries on the go.
Frequently Asked Questions
Who is Blue Horse Entries designed for?
Blue Horse Entries is designed for three main groups: riders looking to discover and enter equestrian events, parents managing entries on behalf of or alongside their children, and organizers who create and manage clinics, competitions, and other equestrian events.
How does automated entry fee calculation work?
When a rider submits an entry, the platform automatically calculates the applicable fees based on the event's pricing rules, divisions, and selections. This ensures the correct amount is charged without manual calculation by the rider or organizer.
Can a parent manage their child's entries without sharing an account?
Yes. Parents have their own account and can access their child's entries and information directly. Teen riders can also create entries independently and send a payment notification to the parent to complete checkout.
How do organizers create an event on the platform?
Organizers use Blue Horse Entries' event builder, which is tailored to different equestrian disciplines and event types. Events can be created in minutes, and organizers can update listings, manage rosters, process refunds, and delegate admin access to staff or volunteers.
Is Blue Horse Entries free to use?
Riders and parents can sign up and browse events. Organizer access and full feature availability may involve fees — exact pricing details are available upon sign-up or by contacting the Blue Horse Entries support team.
