About
EQUINET is a purpose-built business management application created by Mustad Hoofcare Group specifically for farriers and hoof care professionals. It consolidates the most time-consuming administrative tasks into one intuitive mobile and web platform, enabling farriers to spend less time on paperwork and more time doing the work they love. With EQUINET, users can create and maintain detailed horse entries, schedule and manage client appointments, track and manage product inventory, place product orders, and generate professional invoices — all from their smartphone or browser. The EQUINET Teams feature allows entire farriery businesses to collaborate in real time, keeping schedules synced and communication centralized in a secure environment. The app also automates client reminders, reducing no-shows and saving hours of manual follow-up each week. Real-world farriers report transformative results: doubling client bases, eliminating end-of-day administrative backlogs, and presenting a more professional image to horse owners. EQUINET is backed by a robust support ecosystem including getting-started guides, video tutorials, FAQs, troubleshooting resources, and personalized coaching sessions. A dedicated blog — The Smart Farrier — and a library of webinars provide ongoing education for business growth. Whether you're a solo farrier or managing a multi-person team, EQUINET offers the tools needed to run a modern, organized, and efficient hoofcare business.
Key Features
- Horse & Client Records: Create and maintain detailed entries for every horse and client, keeping all job notes and history accessible in one place.
- Appointment Scheduling: Book, manage, and automate client appointment reminders to reduce no-shows and keep your calendar organized.
- Inventory & Product Orders: Track your product inventory in real time and place Mustad product orders directly from within the app.
- Invoicing & Payments: Create and manage professional invoices for clients quickly, reducing end-of-day admin time significantly.
- Team Collaboration (EQUINET Teams): Invite your entire team to a shared workspace so schedules, notes, and tasks stay synchronized and your business runs smoothly.
Use Cases
- A solo farrier uses EQUINET to digitize client and horse records, eliminating paper notebooks and making job history instantly searchable.
- A farriery business with multiple employees uses EQUINET Teams to keep all staff schedules synced and prevent double-bookings.
- A farrier automates appointment reminders to reduce no-shows and saves several hours of phone calls and follow-ups each week.
- A farrier tracks shoe and product inventory in real time and places Mustad product orders directly through the app to avoid running out of supplies.
- A farrier creates and sends professional digital invoices on-site immediately after completing a job, improving cash flow and client perception.
Pros
- Purpose-Built for Farriers: Unlike generic business apps, EQUINET is designed specifically around the farriery workflow, making it immediately intuitive for hoof care professionals.
- Saves Hours Every Week: Automated reminders, digital invoicing, and centralized scheduling eliminate manual admin tasks that previously consumed evenings and weekends.
- Backed by Industry Leader: Developed by Mustad Hoofcare Group, a trusted global brand in the equine industry, giving users confidence in product longevity and support.
- Comprehensive Support Resources: Includes tutorials, FAQs, coaching sessions, webinars, and a dedicated blog to help farriers get the most out of the app.
Cons
- Niche Audience: The app is tailored exclusively for farriers and hoof care professionals, making it unsuitable for any other industry or trade.
- Pricing Not Publicly Listed: Subscription plans and pricing are not transparently displayed on the website, requiring a demo request to learn costs.
- Limited AI or Automation Depth: Beyond scheduling reminders, the platform does not yet appear to offer advanced AI-driven analytics or predictive business insights.
Frequently Asked Questions
What is EQUINET?
EQUINET is a mobile and web business management app created by Mustad Hoofcare Group specifically for farriers. It helps manage horse entries, appointments, inventory, invoicing, and team collaboration from one platform.
Is EQUINET available on both iOS and Android?
Yes, EQUINET is available for download on both iOS (App Store) and Android (Google Play), as well as via a web browser through EQUINET Web.
Can I use EQUINET for my whole team?
Yes, EQUINET Teams allows you to invite all team members so that scheduling, notes, and job management are centralized and everyone stays in sync.
Does EQUINET send automatic reminders to clients?
Yes, EQUINET can automate appointment reminders to clients, saving farriers significant time and reducing manual follow-up work.
How do I get started with EQUINET?
You can request a free demo session through the EQUINET website to see the app in action, or download it directly from the App Store or Google Play and follow the Getting Started guide.
