About
FORMI is a powerful yet elegant stage management and choreography platform built for choreographers, stage managers, cheerleading coaches, and dance directors who need a seamless way to plan and visualize performances. Developed by HOLYFEET, LLC, FORMI combines a sleek, pixel-perfect UI with world-class performance to bring your production vision to life. At its core, FORMI allows users to map out stage formations in a three-dimensional view, giving a realistic sense of spatial relationships between performers. Teams can collaborate in real time, making simultaneous edits and staying in sync no matter where they are. Integrated music synchronization lets you tie formation changes and cues directly to your soundtrack, ensuring every movement is perfectly timed. Built-in commenting tools make it easy to leave feedback directly on the production canvas, streamlining communication between directors, choreographers, and stage managers. The platform is accessible via desktop (recommended for the best experience) and also supports mobile web access for on-the-go reference. FORMI is trusted by over 1,000 Broadway productions — from intimate studio performances to large-scale professional enterprises — and has grown a community of more than 50,000 stage managers and dancers. Whether you're staging a high school dance recital, a cheer competition routine, or a Broadway-level theatrical production, FORMI provides an intuitive, professional-grade toolset to bring your performance to life.
Key Features
- Three-Dimensional Formation View: Visualize stage layouts and performer formations in a realistic 3D environment for accurate spatial planning.
- Real-Time Collaboration: Multiple team members can work on the same production simultaneously, with all changes reflected instantly.
- Music Synchronization: Sync formations, transitions, and stage cues directly to your music tracks to keep every movement precisely timed.
- Inline Comments: Leave contextual comments directly on the production canvas to streamline feedback between directors and choreographers.
- Cross-Device Access: Available as a full-featured desktop web app with mobile web support for reference and light use on the go.
Use Cases
- A Broadway stage manager coordinating performer positions and cues for a large-scale musical production
- A cheerleading coach designing and refining competition formations synced to the team's music routine
- A dance studio director planning recital choreography and sharing formation maps with instructors in real time
- A theater director collaborating remotely with a choreographer to iterate on stage blocking and movement sequences
- A school performing arts teacher managing student formations and stage cues for an annual showcase
Pros
- Free to Get Started: FORMI offers a free entry point, making it accessible to solo choreographers, students, and small studios.
- Broadway-Proven: Trusted by over 1,000 Broadway productions, validating its reliability and professional-grade capabilities.
- Music-Synced Planning: The ability to sync stage cues and formations to actual music is a rare feature that dramatically improves production accuracy.
- Polished, Intuitive UI: Designed with pixel-perfect precision, the interface is clean and easy to navigate even for non-technical users.
Cons
- Desktop-First Experience: While a mobile web app is available, the full experience is optimized for desktop, which can be limiting in rehearsal settings.
- Company Listed for Sale: The website states the company is for sale, which raises questions about long-term product support and development continuity.
- Limited Public Feature Detail: Pricing tiers and advanced feature specifics are not clearly outlined on the public-facing site.
Frequently Asked Questions
Who is FORMI designed for?
FORMI is built for choreographers, stage managers, cheerleading coaches, dance directors, and anyone involved in planning or managing live performances.
Is FORMI free to use?
Yes, FORMI offers a free tier to get started. There is also a paid pricing plan available for teams or productions that need more advanced features.
Can I use FORMI on my phone?
FORMI supports mobile web access, but the full experience is optimized for desktop browsers for the best usability.
Does FORMI support real-time collaboration?
Yes, multiple collaborators can work on the same production simultaneously, with all edits synced live across devices.
Can I sync my formations to music in FORMI?
Yes, FORMI includes a music synchronization feature that allows you to tie stage formations and transitions directly to your audio tracks.
