About
Mariana Tek is a premium software platform purpose-built for the boutique fitness industry, serving studio types including Pilates/Lagree, Yoga, Indoor Cycling, HIIT/Bootcamp, Barre, and Group Fitness. The platform provides a comprehensive suite of tools that covers every aspect of running and growing a fitness studio — from day-to-day business operations and scheduling to client engagement, marketing automation, and real-time performance analytics. With Mariana Tek, studio owners can deliver a seamless, branded client experience through a customizable mobile app and intuitive booking flows. The platform's Marketing & CRM module turns every client interaction into an opportunity for revenue and long-term loyalty, featuring automated campaigns and targeted communications. Insights & Analytics give operators real-time data to make smarter, faster decisions. The platform also includes a Member Engagement module with gamified fitness experiences to drive retention and spending, an Appointments feature to unlock revenue from every hour on the schedule, and robust multi-location management for scaling brands without sacrificing consistency. With 45+ integration partners and professional services support, Mariana Tek is designed for ambitious boutique fitness operators who want to stand out as exceptional brands and win in the moments that matter most.
Key Features
- Business Management: Run your studio with control, speed, and scalability — covering scheduling, staff management, and daily operations in one unified platform.
- Marketing & CRM: Turn every client interaction into revenue with automated marketing campaigns, targeted messaging, and loyalty-building tools.
- Insights & Analytics: Access real-time performance data and benchmarks to make faster, smarter decisions about your studio's growth.
- Member Engagement: Boost retention and client spend through gamified fitness experiences, milestone celebrations, and personalized communications.
- Multi-Location Management: Scale your fitness brand across multiple locations or franchises without sacrificing brand consistency or operational control.
Use Cases
- A Pilates studio owner managing class bookings, client memberships, and instructor schedules from a single platform.
- A boutique indoor cycling brand running marketing automation campaigns to re-engage lapsed members and reward loyal clients.
- A multi-location yoga franchise standardizing operations and reporting across all studio locations without extra overhead.
- A new HIIT studio launching with a fully branded client app and automated onboarding workflows to create a premium first impression.
- A studio operator using real-time analytics to identify peak booking times, optimize class schedules, and improve revenue per hour.
Pros
- Built Exclusively for Boutique Fitness: Designed specifically for fitness studio types like Pilates, Yoga, Cycling, and HIIT — features align directly with boutique fitness workflows.
- White-Label Brand Experience: The platform and mobile app are fully branded to your studio, keeping your identity front and center rather than the software vendor's.
- Rich Integration Ecosystem: Over 45 integration partners allow studios to extend the platform and connect with tools they already use.
- Scalable for Franchises: Purpose-built multi-location support makes it viable for growing brands and franchise operations without additional complexity.
Cons
- Premium Pricing: As a high-end platform targeting boutique fitness brands, pricing may be a barrier for very small or newly opened studios with tight budgets.
- Fitness Industry Only: The platform is laser-focused on boutique fitness, so it's not suitable for gyms, wellness businesses, or other industries needing a more general solution.
- Demo-Only Onboarding: There is no self-serve signup; getting started requires booking a demo, which can slow down the evaluation process for prospective customers.
Frequently Asked Questions
What types of fitness studios does Mariana Tek support?
Mariana Tek supports a wide range of boutique fitness studio types including Pilates/Lagree/Megaformer, Yoga, Indoor Cycling, HIIT/Bootcamp, Barre, and Group Fitness, as well as multi-location studios and franchise brands.
Does Mariana Tek offer a branded mobile app for clients?
Yes, Mariana Tek provides a customizable mobile app that reflects your studio's brand, allowing clients to book classes, track progress, and engage with your community seamlessly.
Can Mariana Tek handle multiple studio locations?
Absolutely. Mariana Tek has dedicated multi-location management features that let you run, grow, and support your entire brand from one platform while maintaining consistency across all locations.
What integrations does Mariana Tek support?
Mariana Tek integrates with 45+ partners spanning payments, marketing, insurance (Xplor Insurance), financing (Xplor Capital), and more to help studios extend their platform capabilities.
How do I get started with Mariana Tek?
You can get started by booking a demo through their website. The sales team will walk you through the platform and tailor a solution to your studio's specific needs.
