About
Outbound Software delivers a comprehensive ticketing and reservation solution designed specifically for attraction-based businesses including science centers, art galleries, museums, zoos, aquariums, ticketed venues, and adventure parks. The platform is built to work seamlessly with the NCR Counterpoint Point of Sale system — making it the first and only timed ticket and reservation software with a direct Counterpoint integration — while also functioning as a fully standalone product for businesses that need flexibility. The software handles the full spectrum of sales operations: online reservations, box office ticketing, reserved seat management, park and campground bookings, online memberships, donations, and waiver collection. Availability is synchronized in real time across all channels so staff and customers always see accurate capacity. A dedicated Box Office module enables timed and capacity-limited ticket sales directly from the POS touchscreen, with an interface consistent with Counterpoint's familiar design. Marketing integrations with Google Tracking, MailChimp, and HubSpot allow operators to connect their ticketing data to broader outreach campaigns. Virtual gift cards are redeemable both online and in-store via Counterpoint. An optional Synch application lets staff process online transactions inside Counterpoint with support for manual or automatic daily payment imports for accounting. Outbound Software is best suited for mid-size to enterprise-level attraction operators seeking a deeply integrated, proven ticketing solution.
Key Features
- NCR Counterpoint Integration: The only timed ticket and reservation software with a direct integration into NCR Counterpoint, synchronizing online and in-store sales and availability in real time.
- Online Ticket Sales & Reservations: Enables customers to book tickets, make reservations, purchase memberships, and make donations entirely online, with instant availability updates across all channels.
- Box Office Module: Allows staff to sell timed and capacity-limited tickets directly from the POS touchscreen with an intuitive interface that mirrors the Counterpoint experience.
- Marketing Platform Integrations: Connects with Google Tracking, MailChimp, and HubSpot to link ticketing data to marketing campaigns and customer outreach workflows.
- Membership, Donations & Waivers: Supports online membership sign-ups, donation collection, and digital waiver management to cover the full range of attraction business needs.
Use Cases
- A natural history museum using Outbound to sell timed online tickets, manage on-site box office queues, and sync all sales with their NCR Counterpoint POS in real time.
- A zoo offering online membership sign-ups and family reservations, with HubSpot integration to nurture returning visitor relationships via automated email campaigns.
- A live ticketed venue managing reserved seat assignments, capacity limits, and event-specific pricing across both its website and in-person box office window.
- An adventure park streamlining waiver collection, activity bookings, and daily reporting while allowing staff to process online transactions directly within Counterpoint.
- A science center running donation campaigns and school group reservations online while automatically importing daily payment records into their accounting system.
Pros
- Deep POS Integration: Direct, real-time synchronization with NCR Counterpoint eliminates double-entry and keeps inventory, availability, and payments consistent across every sales channel.
- Flexible Deployment: Works as a fully integrated Counterpoint extension or as a standalone system, giving attractions flexibility regardless of their existing tech stack.
- Two Decades of Proven Experience: Over 20 years of implementation experience across diverse attraction types has resulted in a platform refined to generate significant revenue for its clients.
Cons
- NCR Counterpoint Dependency for Full Value: The platform's most powerful features are tied to NCR Counterpoint, limiting the benefit for businesses using other POS systems.
- Niche Market Focus: Designed exclusively for attraction and tourism businesses, making it unsuitable for general retail, hospitality, or other industries.
- Opaque Pricing: Pricing is not publicly listed and requires contacting sales or requesting a demo, which can slow down the evaluation process.
Frequently Asked Questions
Does Outbound Software work without NCR Counterpoint?
Yes. While the platform is designed to integrate deeply with NCR Counterpoint, it can also operate as a standalone ticketing and reservation system for businesses that do not use Counterpoint.
What types of attractions does Outbound Software support?
The platform is purpose-built for science centers, art galleries, museums, zoos, aquariums, ticketed live event venues, parks, campgrounds, and adventure or recreation businesses.
What marketing tools does it integrate with?
Outbound Software integrates with Google Tracking, MailChimp, and HubSpot to help operators connect ticketing data with their broader marketing and CRM efforts.
How does it handle real-time ticket availability?
Availability is synchronized instantly across all sales channels — online, box office, and in-store — so customers and staff always see accurate, up-to-date capacity information.
Can it manage memberships and donations?
Yes. Outbound Software supports online membership sign-ups, donation collection, virtual gift cards (redeemable online and in Counterpoint), and digital waivers as part of its core feature set.
