About
Virtual Recall, operating under the brand iRecall, is a specialised smart communication software built for veterinary teams by veterinary professionals. The platform integrates directly with existing practice management systems to automate the full client engagement lifecycle — from vaccination and parasite treatment reminders to post-visit satisfaction surveys and online review requests. The system reaches clients via text, email, and post, ensuring 100% client coverage at the right time to maximise treatment compliance and health outcomes. It features a centralised online hub where practices can monitor messages sent, sales figures, and repurchase rates across multiple clinic branches, either individually or consolidated. Key automation modules include: Remind (automated vaccination, parasite, and product recall reminders), Engage (targeted health education campaigns using pre-set templates), Review (a fully managed reputation system that collects real-time client feedback and facilitates Google reviews), and Lifecare (automated food and product delivery communications). The platform is branded per practice, delivering a professional and personalised experience to clients. Reported results from customers include 400% increases in flea and worm product sales, 200% increases in vaccine uptake, and hundreds of 5-star Google reviews generated within a year. iRecall is ideal for independent vet practices, multi-branch clinics, and startups looking to grow revenue and improve compliance without burdening their team.
Key Features
- Automated Appointment & Treatment Reminders: Sends personalised vaccination, parasite, and product recall reminders via text, email, and post — automatically and at the optimal time.
- Reputation & Review Management: A fully managed review system that prompts satisfied clients to leave Google reviews and collects real-time feedback for proactive service improvement.
- Client Engagement Campaigns: Pre-built, customisable health education templates allow practices to educate clients on conditions like arthritis or skin disease with minimal setup.
- Multi-Branch Analytics Hub: A centralised online dashboard lets practices track messages sent, sales, and individual product repurchase rates across all clinic branches.
- Practice Management System Integration: Seamlessly connects with existing veterinary practice management software to pull client data and automate communications without manual effort.
Use Cases
- A multi-branch veterinary group uses iRecall to automatically send vaccination reminders across all clinics, reducing missed appointments and boosting vaccine compliance.
- A startup vet practice leverages the Review module to rapidly accumulate 5-star Google reviews, building local reputation within months of opening.
- A busy clinic reduces receptionist workload by automating flea, tick, and worm treatment reminders, freeing staff to focus on in-practice patient care.
- A practice uses the Engage module to send targeted health education campaigns about arthritis and skin conditions, driving consultations for chronic disease management.
- A vet group monitors product repurchase rates and sales performance across all branches from a single dashboard to inform buying and promotional decisions.
Pros
- Truly 'Set and Forget' Automation: Once configured, the platform runs continuously in the background — sending reminders and campaigns without any ongoing staff input.
- Proven Revenue Impact: Customers report dramatic increases in vaccine and parasite product sales, with one practice seeing 400% growth in flea and worm product revenue.
- Built Specifically for Vets: Designed by veterinary professionals, the platform understands practice workflows, compliance needs, and client communication best practices.
- Multi-Channel Client Reach: Reaches clients via SMS, email, and physical post to ensure no client is missed regardless of their preferred communication channel.
Cons
- Veterinary-Only Use Case: The platform is purpose-built for vet practices, making it unsuitable for other healthcare or service industries without significant adaptation.
- Pricing Not Publicly Listed: Subscription costs are not transparently displayed on the website, requiring direct contact to obtain pricing information.
- Dependent on PMS Integration: Full functionality relies on compatibility with the practice's existing management system, which may limit adoption for some clinics.
Frequently Asked Questions
What is iRecall and who is it for?
iRecall (by Virtual Recall) is an automated client communication platform built exclusively for veterinary practices. It is designed for independent clinics, multi-branch groups, and startup vet businesses looking to improve client engagement, compliance, and revenue without increasing staff workload.
How does iRecall integrate with my practice management system?
iRecall connects directly with your existing veterinary practice management software to sync client data and automate personalised communications. Setup is guided by the iRecall team.
What types of communications can iRecall send?
The platform sends vaccination and parasite treatment reminders, health education messages, client satisfaction surveys, review requests, and product/food delivery promotions via SMS, email, and post.
Can I track the performance of my campaigns?
Yes. The iRecall online hub provides real-time analytics on messages sent, sales generated, and repurchase rates — viewable per branch or consolidated across your entire practice group.
Is iRecall available outside the UK?
Yes. iRecall operates in multiple countries including Australia, Canada, France, Ireland, Japan, New Zealand, and Spain, with localised versions for each region.
